Why We Buy What We Don't Value 

How many times have you purchased something, gotten home, and thought “why did I buy this?” Social pressure when it comes to spending is real, and it can become a slippery slope when you’re on a budget. 

What do you own that you actually want?

Open any social media app and you’re flooded with ‘things you have to have right now.’ Each day there’s a new item added to the invisible checklist of things we ‘have to have’ to be considered trendy or maybe even an expert in our niche. 

The problem isn’t buying things to help you be successful, but it’s buying things that we don’t really value just because someone says we should have them. In the end we have piles of things that we never really wanted, or we have only used once. Rather than falling further into that cycle, here’s how you can start making buying decisions that truly align with your values and goals. 

Ask Why

Before you tap your card or enter your shipping address ask yourself why you want this item. Is it because you genuinely need it? Or is it because you saw someone with it and you think it’s something you really want? 

Spend 24 Hours Thinking About It

To help you be clear on whether you really want an item or not, wait an entire day before making a purchase that is non-essential. Giving yourself space can help you determine if it’s something you really want or something you won’t use again next week. 

Define Your Values

Before walking into any purchasing decisions, make sure you reflect on your values. What matters most to you? What will help you move closer to reaching your goals? From there you can align your purchases with these values. 

Budgets Don’t have to be restrictive

Budgeting is one of the best ways to never feel guilty when spending money. It’s a great way to keep track of what money goes where and what you are free to spend on things that aren't essential, but that you value. 

Now is the time to regain control over your wallet! No more purchasing what you think you should have! Instead, allocate funds to the things you truly value, and want. The next time you’re faced with a purchase you’re not sure about, ask yourself: is this something I really want, or is this something I’m told I want. 

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Why Most Financial Decisions are Really Behavioral Decisions