62: Is Your Ego Sabotaging Your Business Growth? (And What to Do About It)

Behind Their Success: Ep 62

Paden: Jon

Jon: [00:00:00] if I'm not stretching my comfort zone, I'm not really growing.

Paden: Hello, everybody. Welcome to Behind Their Podcast. this morning we have on John

Gehring. John is a voiceover and audio production professional from Rochester, New York. He

has a background as an on air radio personality before venturing out to start his own business.

John, welcome on Behind Their Success.

Jon: Hayden, thanks so much, man, for having me. This is a great opportunity. Loving this.

Paden: Yeah, man. I can already tell you're a radio guy. You got that silky smooth, uh, voice

here. I, really like that.

Jon: Well, when, when we came on though, I have to admit that, uh, your voice and your

microphone setup, I was, uh, drooling a little bit over that.

And it's kind of competing with mine, which, you know, a lot of people don't have that setup. So

kudos to you too, for setting that up.

Paden: Yeah, absolutely, John. Well, man, you know, background in radio and stuff, you've been running the

business for several years now. Tell me about some of those early days and, some of the things

you [00:01:00] ran up against.

Jon: Man, well, there's the voiceover industry is somewhat a bigger industry than a lot of people

think.

In fact, there's a lot of content out there about how you can grow and scale your voiceover

business. And. Mm hmm. Of course they make it look easy, right? So I thought this is what I'll

do. I'll talk for a living. And that's what I like to joke about that. I, I do, I do get to talk for a living

and that's amazing.

But what I didn't realize early on is that it's so much more than that. And this is the biggest

lesson in business that I probably would say I've learned up to date is that in business, you

don't. Do your service and wait for people to come. At least not at first. That's where you want to

get. But for some reason, I was thinking that, and so many other people.

I think you start in business. Think that too is I'm a voiceover artist. Well, I'll just talk enough and

be loud enough and people will come and buy people beat down your door. Right. And like, then

I realized how much competition and how many voiceover artists, [00:02:00] some of which are,

you know, recording on their iPhone in their bathroom, right?

Not the ideal setup, but they're still calling themselves voiceover artists. So the very concept

that. Encouraged me to start my business that, oh, if you want to be a business owner, you can

be a business owner. That very concept also made it more difficult as the business went on

because I thought to myself.

Man, all these people don't know what they're doing, but they want to be a business owner. So

they are a business owner. And that kind of frustrated me. So that's the biggest lesson that I

learned early on. And that's what those early days were. Is they were reading books about

business. I wasn't even really honing my voice over craft as much as I thought I would have to.

Um, not that it's not important to continue practicing that craft and what you do. You might be the

same way in taxes and accounting, all the things like you thought it was all about the numbers,

but. At first, it's just all about actually learning about how to run a

Paden: business,

Jon: right? And it's not even related to, like you and I could have been at the same point and we

could have [00:03:00] probably, you know, been very valuable to each other as far as

exchanging ideas, even though we're in totally different industries, because ultimately when it

comes down to it, voiceover, tax planning, whatever business is business.

Paden: Yeah, absolutely. And it's, it's such a hard transition and, and the ones I, you know, I see

all the time, you know, or just like operators, like say lawyers or doctors or accountants or, or

whoever, I mean, they, they may work somewhere for somebody and, and they're great as an

operator and they're like, oh, hey, I can go do this on my own and they can, but.

There's just a whole lot more to it, right? Like, being a great operator, you know, being a great,

say, doctor or lawyer or whatever, um, doesn't mean you know anything about running a

business, right? And, and you get into that for the freedom and whatnot and all, all the promises

of running your own business, but then you quickly realize it's a totally different skill set than

what you're used to.

And, and the transition from an operator to a business owner. There's a lot more [00:04:00]

complicated. I think people

Jon: are sure. Yeah. I would say that sometimes those are the worst business owners, right?

And cause especially the ones who think that they just have this great service that people are

just going to flock to.

And sometimes in voiceover and radio, I don't know if you could tell. Um, you know, if you've

interacted with people in the industry, but there's a lot of ego that goes around in that industry,

uh, for sure. And I mean, it's acting, it's, it's performance. There's a lot of big personalities and

egos. And I think that can get in our way sometimes.

And I'm definitely guilty of that too, because we think that we're the best and why wouldn't

somebody want to knock down our door for our product or service? Right.

Paden: And yeah, and that's, that's your typical, you say ego, that's your typical, I would say

you're generally is the typical entrepreneur type personality that, that does have that higher

confidence, that higher autonomy.

I'm actually a little bit lower on that scale than, most people would think or realize, um, in that

confidence autonomy type scale, but that is, that is the typical one. [00:05:00] But, and that's

where entrepreneurs, a lot of people get in trouble is they run so fast, right? They run so fast

and they don't realize that, Hey.

I got a whole lot of skills I got to learn and I got to humble myself to be willing to read the books,

listen to the podcast and actually be willing to examine myself. And makes those shifts. So I

actually can build a real business.

Jon: Oh, 100%. Yeah. It's all about consuming that content. That's going to make you better.

And that humility, you mentioned it paid in this essential, because if you think, you know, at all,

you won't sit and listen to an hour long podcast episode, because you already know what's in it,

right?

Paden: Yeah. Yeah. And that's man, uh, one of my favorite, my favorite quotes from Mark Twain.

Um, a Missouri, I'm a Missouri guy, Mark Twain's a Missouri guy, but, it's like, it's not the things

you don't know that will hurt you.

It's the things that you think, you know, that aren't true, that are really hurt.

Jon: That's true.

Paden: it's being so confident in a wrong idea and [00:06:00] running into a brick wall that really

is, is where you can make some, some major mistakes. For sure. So. along your journey here,

you've, been a guy that's been willing to humble yourself and learn and write and learn from

other experts.

what would you say is your best skill, you know, that you've learned and developed along the

way that has helped you, through this journey?

Jon: Well, ironically, as I'm the one talking, it's listening. I will say, you know, that old adage of

how you have two ears and one mouth. It couldn't be more true.

And it might go back to that entrepreneur mindset we were talking about, about how we think

that. Oftentimes entrepreneurs think that they're the ones who should be sharing ideas with the

world and spreading their knowledge or wisdom or whatever. And then in voiceover, you're the

one with the voice. Um, oftentimes, most of the time, 99 percent of the time, this podcast being

the exception because your mic setup is awesome, but I usually sound more authoritative, with

my expensive mic setup.

So again, this is a great exception to that, but, uh, [00:07:00] Oftentimes, that kind of gets into

my head too, and I think, well, I should be the one talking and sharing these ideas, um, but it's

just simply not true. You, I know it's, there's that famous book, um, as well from a while back by

Carnegie, in Winning Friends and Influencing People, and one of the biggest things One of the

biggest concepts in that and everything, every book or work since then is listening.

I mean, we've had almost 150 guests on our podcast, The Limitless Leadership Lounge, and

every single one of them has mentioned the importance of listening. To some it came easier

than others. To guys like me who work in radio where it's a one way conversation, right?

Listening is hard. And ask my wife.

Listening is really, really hard for me, right? But I've found, and I've thankfully gotten better at

that, there's still a long way to grow, that a good conversation is one, for me, where the other

person has actually talked more. Because maybe they felt safe in my presence to share some

things that they wouldn't otherwise share.

[00:08:00] So, I don't know about you, Peyton, but that's definitely the biggest thing that I've

learned, is be a better listener, and People will actually open up a lot more.

Paden: Yeah, and that's, um, that's, I've, different executive coaches and friends and stuff and

people that I network. Um, that is a very, common theme that we talk about.

and I, I noticed in, you know, when you filled out the pre, pre guess form, you talked about your,

your superpower is curiosity. and that's, I couldn't agree more, right? As in. you know, as a guy

that works in tax and wealth consulting and whatnot, that, um, my best meetings are the ones

where I don't really even talk at all.

And I'm just sitting there every time, you know, a client talks to me and I'm sitting there with a

great question to dig a little deeper, dig a little deeper. Right? And it's, my job is to ask as good a

questions as possible and to talk as little as possible. And it would be amazing, you get to the

end of that meetings and I may talk 5 percent of the time and they're like, wow.[00:09:00]

And you know, and it's really, and it's like, I didn't really do anything other than being a sounding

board to keep bouncing off of them so they could keep You know, actually thinking through the

topic we are so they can understand it right and I'm just sitting here bouncing it back to them

and letting them make the conclusions themselves.

Right?

Jon: Right. And it always feels better when we come to our own conclusions. Right? I think we

always believe ourselves more when we come to that conclusion rather than somebody tells us

even that same right answer that we were going to get to anyway. We like it better when we got

there on our own, right?

Even though maybe you were a really important influential part through your 5 percent of talking

of me getting there. I think that's so important.

Paden: Yeah, yeah. And it's, lay out the logic and, around money, there's so much emotion and,

whatnot.

And it's trying to take some of that emotion out of it as the, you know, unemotional third party

here, you know, in the, in the meeting. Right. And it's, it's just trying to drag that out and try to,

yes, I, I know where I'm leading the client to make the best decision for themselves. [00:10:00]

Right. but at the same time, I have to lead them to it.

I can't do it for them.

Are you looking for a new tax experience? Looking for an advisor that actually brings you high

level ideas and proactively plans so you aren't overpaying your taxes? Or how about one that

even just responds and communicates in a timely fashion? If any of that resonates with you, you

probably just have a tax preparer and not a tax planner.

Paden: And it is through the tax planning process where all the value is found. I'm Peyton

Squires. I'm a CPA and owner of WR Tax Planners. We work alongside entrepreneurs and high

income earners, helping them pay the least amount of income taxes, both legally and ethically.

We have saved our clients hundreds of thousands of dollars through specific strategies, and we

guarantee we can find multiple tax saving strategies that your current tax preparer hasn't told

you about.

If that interests you, head on over to the contact page at paydensquires. com. There you can fill

out a contact form and get a call book to see what it would look like to have [00:11:00] WR tax

planners on your team.

So on your journey here, John, tell me one of the best decisions you've made that has led to,

uh, your success.

Jon: Best decisions would be investing, investing in a couple of different softwares that I was

hesitant to buy because, you know, it's money, right? And that's always difficult.

And for people like me, I have kind of a more frugal mindset in everyday life as well. I'm an

accountant, so. Yeah, right. You probably, you know, you're, you can resonate with that too. Um,

you don't want to invest in certain things. You don't want to invest in coaching. I know there's,

there's good coaching.

There's okay. Coaching. There's probably some bad coaching out there too, but in the right

coach, investing in the right coach, investing time into personal development. It's not just

monetary. It's can I take two hours of my day to have a call with an accountability partner?

That's been a big thing is accountability and investing that [00:12:00] time and resources into

that coaching and accountability.

Um, and that's one of those things that. You know, it's, it's the lifeblood of your business is what

keeps you growing personally and in business and you can be stagnant and be banging down

on some door with, with the same hammer, with the same sharpness of blade, right? But if you

sharpen that saw, which I know is one of the, the habits of highly effective people, I love that,

from Dr.

Covey, you sharpen that saw, it actually makes the work a lot easier. Um, and sometimes it

takes an upfront investment to do that, especially in business. Uh, that's why businesses often

fail, I think, is because they're so concerned with the tools they have and trying to make it work

with what they have that they're unwilling to go that extra mile, invest in whatever it is that they

need.

The best of the best or invest in themselves with coaching or personal development materials,

to just grow their business to that next level and make it easier investments. Usually when done

right are worth it in the [00:13:00] longterm.

Paden: Yeah, and a hundred, that's a hundred percent my experience. And, at this point I spend

very significant money on personal development coaching network, you know, mastermind.

I've said this on the podcast before, but I spend more money on that kind of stuff than most

people I know. Right. And, um, you know, I don't say that to brag or anything, but I say that as

the commitment level that I am. And, the time I spend and, you know, I travel four or five times a

year, just going to be in person with my group of accountability partners that are other, you

know, successful entrepreneurs.

And, work on each other and hold each other accountable. Right. And stuff like that. And yeah, I

spent a lot of money doing that, It's so powerful to be in a room of people like that that can get that deep and really just call you

out and say, Hey, this is not what you say you want.

Jon: Yeah, it is

Paden: agreed.

Jon: Yeah, it is

Paden: agreed. So going back, you know, kind of on the flip side of best decisions you made,

John, um, tell me one of those big old mistakes that

Jon: [00:14:00] we're all going to make mistakes on the way in business.

That's for sure. I would say my biggest mistake was having a mindset early on. That the clients

would come to me and that I wouldn't have to work for them. That was a mistake because that

held me up for a while. I mean, I believe a mindset can be a mistake because it leads us down

the wrong path and having that mindset and thinking that, you know, the longer I was in

business, the more clients would find me.

Not if I'm not doing anything. Um, like, I'm going to magically find you. It's the definition of

insanity to do the same thing over and over again and expect a different result, right? And so,

that was a huge mistake early on, is not in, kind of wasting those opportunities that came my

way to network. I mean, I'd be invited to networking events and I'd just go, Eh, this doesn't really

have anything to do with my industry.

There's probably not really any synergy here, but when it comes to voiceover, audio production,

podcast production, that kind of thing, [00:15:00] we cross into so many different industries

because a lot of people need advertising for anybody really.

Paden: Yeah.

Jon: Right. They need media. Uh, they need, I mean, you do a podcast and you're not in radio,

like, and you do a very good podcast too, and you're not in radio.

So it's, it's like, for some reason being so pigeonholed into that one. Industry and thinking, and

maybe it came from working in radio myself, where I thought, well, these radio stations, these

radio people, they have to be my clients. They're the ones that are going to be outsourcing this

work. And, but it's like, why not meet some new people?

And it's amazing how many people. No other people who know other people, right? There's this

web of connections and being involved in that networking. So I've kind of taken that now to the

opposite extreme where I just network insanely, and usually it doesn't even like lead to anything.

And like, so what still feels good.

It's rewarding. When I least expect, expect it to, it'll lead to something. Something will fall in your

lap. Yeah. It's kind of funny where [00:16:00] I've, I've gone from that mindset of, well, this stuff

is gonna, like you said, fall into my lap. And waiting for that didn't work. But now going out and

doing things without expecting anything in return.

That's when things start do falling in your lap. You're like, Oh, this is what I was hoping for all

along. But I had to go through the realization that this isn't how it works. The world does not

revolve around John caring, uh, to realize that, you know, as a young, I still am somewhat

young, hopefully, but I was a very young, naive entrepreneur.

Um, and now I think I've hopefully, uh, gotten through that terrible mistake of just waiting for the

business to come to me, cause that was, you know, a very wasted opportunity for about a year.

Paden: Yeah. Yeah. And I, you know, I, you say about a year, I, I did that for probably five plus

years, so don't feel bad about your mistake.

Uh, but, but you're right. Yeah. I mean, it's, marketing is one key aspect of a business, right?

And, and so many business owners, you [00:17:00] know, maybe they don't have the confidence

or whatnot, and they don't want to put themselves out there, but it's, you're right. It's, it's. It's

networking with really no expectations, right?

Networking with no expectations in return, just being a server, a helper, you know, connected in

your community or whatever type of community, but be involved in a community. So people

realize, Hey, John's a good guy. I like John. He's a helper. You know, if I can ever find a way to

get him business or whatever, you know what?

I will, right? Just because you're this consistent thing in their life. And that's what it's all about.

And what it's all about is being top of mind, right? For people like, you know, as you're, I do

podcast and social media stuff and whatnot. And most of my audiences, they don't need my

services. But by me constantly being top of mind, they know when they spot a situation.

Well, Payton comes to mind, um, just because I'm, I'm just kind of constantly in your ear. Yes.

Yeah. Quite literally too. So it's, [00:18:00] struggle that everybody does, for sure. And one that,

you know, the amazing thing is when I really started doing the stuff I needed to be doing. I look

back and I'm like, how much time have I wasted?

Which, you know, you got to waste that time and learn the lessons before you can even do this.

But it's still, it's hard not to look back and like, wow, I could have done all this eight years

Jon: ago. Right. And it definitely feels like wasted time, but I like that you brought that up too. Is

that. You do have to go through that.

Like, it's almost like you have to waste time. So is it really wasted time?

Paden: love the term, uh, Alex Ramosi uses. Have you ever listened to him? Yes, I do. But his,

it's paying down ignorance debt, right? Like you, everybody has to pay down this ignorance

debt, either through experience or money or whatever.

Right. And his, his whole thing is like, I want to pay that down as fast as possible. Like. You

know, he, he says like, Oh, it costs me a million dollars a year, not to know how to make a

million dollars a year. Right. And I want to pay down that debt as [00:19:00] fast as possible.

Jon: Agreed. Yeah. I really liked that. You brought that up.

That podcast, the game is, uh, you know, worth the listen, at least worth checking it.

Paden: Yeah. I mean, he's, I don't know. He came on my radar maybe three plus years ago or

whatnot, but like, you want to just talk about business content and execution. That guy is so

articulate, um, and thought through all those ideas so much it entrepreneurs should definitely

check out that guy.

Jon: Yeah,

Paden: agreed for sure. So looking back, John, beginning of, uh, beginning your business

where you made that leap. if you could go back like to the beginning, that day you started your

business, what is one piece of advice you'd give yourself? I would

Jon: say quality over quantity is the number one thing in so many areas of life.

So it's easy to look up YouTube videos and find all sorts of great advice about, and it's not even

like bad advice, right? But like it is. Advice that maybe worked for that [00:20:00] person, but

isn't going to work for you. So like big rabbit hole of, well, let me get on TikTok and try to find my

audience on TikTok, right?

Like, and that may not age very well depending on, you

Paden: know, the feedback. Yeah, whatever plays out here, right?

Jon: But like, at the same time, I got so sucked into these little things that I heard online.

Paden: And then

Jon: I realized that it was some nutjob like me doing it. Like, some guy who, sure, he, he was

successful in business to a point, and that's great for him, but TikTok worked for him.

That does not mean TikTok is universally The way to find business development. Right. So I

think that was one of the biggest lessons early on is just don't listen to any old fool. And I use

fool lightly. Like they aren't literally fools. They actually, it worked for them, but don't listen to just

anybody tell you the formula to success, because your formula is going to be different.

So my formula [00:21:00] is. Quality over quantity on social media. That was the case because I,

I gotta be on all these platforms and posting like three times a day. And like, you know, it's all

more, more, more, this is the, uh, Yeah. The Gary Vee formula, which works for him.

He's also got a team of like 30 people behind him. Yeah.

Paden: Yeah. And he's just black. I mean, Hermosa is the same thing. They just blast everything

nonstop. Right. Yeah.

Jon: Right. And so it works for them. But then I realized that I do not have the bandwidth to

keep my business functioning and beyond every single like necessary.

Paden: Right.

Jon: Yeah. So I chose one social media platform, LinkedIn, and I said, you know what? I'm

technically on all the others, but I'm active on LinkedIn and it's paid huge dividends and it's

been. Less mentally strenuous to just focus on one. And so, and then that also like, you know,

the, the Hormozy method. I do have a lot of respect for Hormozy, but oftentimes I think he can

be a little aggressive as far as the way he wants to reach a hundred people a day, you know,

and I just simply can't [00:22:00] do that when I'm, so do what works for you is I guess what I'm

trying to say.

That's the bottom line. And for me, two quality connections in one day is so much better than I

used to do email blasts. To absolutely no avail, right? It's all for me, quality over quantity. And I

think that's something that may be different depending on the industry. Uh, maybe in fast food

quantities, right?

Yeah. Yeah. And then it was volume. Yeah. It's volume. It's a low, lower ticket item, but in

something like my industry, your industry, where trust is so important, you're just not going to

gain that trust. It's going to have to be those quality conversations. So whether it's social media

platform, whether it's, connections that you try to make or networking groups that you try to join,

I try to audit those things a lot more carefully now.

So I'm focused on the quality more than the quantity.

Paden: Yeah, man, that's, that's great advice. You know, I'm on myself, I'm on several platforms,

but, I'm personally only on Facebook. I have social media managers that like, you know, post

the content across several [00:23:00] platforms, but I really, me really only lives on Facebook.

And that, that's, that's great advice, especially if you're getting into social media. It's like, just go

own one platform. and once you, okay, You know, I know all these other shiny objects and other

platforms are out there, but like, let's get one down and once that's successful and running itself

and not like this big strenuous thing, okay, then maybe we can consider doing something else.

it's just so much distraction. and you're right. I mean, same thing in my business. I've even made

a major shift in the last 12 months of like, you talk about quality over quantity. I quantity wise had

way, way, way too many clients and it's making that shift to quality and making a shift of kind of

the services I provide to, I can really, really help those quality people, at a super high level and a

much better offer.

certain businesses, like. I don't need a ton of reach on social media, right? Because I only need

to find X number of clients. Right? So it's, it's really about reaching the right people instead of

everybody. [00:24:00] Agreed.

Jon: Yeah. It's, it's interesting that you found Facebook to be effective, um, for that too, which

I'm sure it is, uh, I've found, you know, I'm,

Paden: I'm, I'm old enough.

Um, I have 40 sneaking up on me pretty quick. So a lot of people like my age group and older.

you know, those are typically the people that have more of the money, right, or have started

businesses and us old people live on Facebook. I'm referring,

Jon: you know what? That's okay. That is all right. I, I'm, I think I might be at the cusp of that and

getting into my late twenties now.

Like, I'm kind of, I can see the, anybody

Paden: like I'm in the limit. Thing there. Yeah. Like when I joined Facebook, like that was really

all there was. I mean, like MySpace still exists. Got it. Oh yeah, I vaguely remember that. Yeah.

No, I, yeah, I joined Facebook. It was only college students on it. Like your mom wasn't on it.

Yeah. Yeah. Like you could only have college students on it, like there was nobody else. You

had to have a college email to get on Facebook.

Jon: That's right. Isn't it amazing how fast? The social media landscape [00:25:00] has grown

because

Paden: that was not that long ago. Right. You know, at this point it's coming up on 20 years, but

it doesn't seem like that long ago yeah, the funny thing is, you know, Facebook used to just be

this college thing and everything on there was just like.

Parties and drinking and all the people my age before they graduated college had to go back to

their Facebook and clean it all up as mom and grandma and everybody started joining

Facebook because it used to be a free for all on there. That's funny. Well, John man, this has

been a great conversation.

Like, is there anything else you want to leave as a piece of advice for the listeners or anything

you'd like to share with them?

Jon: I would say if you're an entrepreneur, and you're somebody getting started in business,

don't be afraid to try some new things. Payton, you talked about the ignorance debt.

You won't know until you try. Uh, rabbit holes feel frustrating. They feel like a waste, but

sometimes they can be the most valuable thing. And who knows, they might not always be a

rabbit [00:26:00] hole. Um, I recently, a couple of semesters ago, I was recently offered an

opportunity to teach a class at a college. At a local college.

I'm like, I've never Like, yeah, I don't, and I don't have an ounce of teaching experience or

anything like that. And it's just nothing like that is the furthest thing for me. Never even

considered that, considered that about as much as, as being an astronaut when I was a kid, you

know, for like two seconds.

But, uh, what ended up happening is I decided to take on the opportunity because I figured that

if I'm not stretching my comfort zone, I'm not really growing. And talking to 50, 19 year olds

about advertising and the audio and video production industry. That sounded intimidating and it

was, but now it's not.

And that may not be like the most important life skill, but at the same time, it is a life skill. Yeah.

Paden: Yeah.

Jon: And it [00:27:00] just, goes to show me that. I am capable of stepping outside of my

comfort zone and through reps and practice and just doing it, getting comfortable. And that will

carry with me to anything I do in life.

and now with that momentum, I'm looking for the next thing that's outside of my comfort zone.

Right? So don't be afraid as an entrepreneur to grow yourself, to do something that you never

thought you might do. Do it. I mean, don't sell your business and start a alpaca farm and, you

know, like don't do it wisely.

But yeah, right. But at the same time, like if you get an opportunity, don't automatically shut it

down just because it's out of your comfort zone. And that's something that I've learned and really

have tried to to take on now and embrace is this idea of if you're not leaving your comfort zone,

are you really growing?

It's So I now enjoy teaching, um, to college students, something I never thought I would do, but

it's just kind of a side thing that I get to do one afternoon every week and just enjoying it.

Paden: That's awesome. That's [00:28:00] awesome. And, you know, I guess a common,

common point there. I taught college for about four or five years.

Did you? And same thing, you know, it was, early in my career. Where like, you know, it was my

alma mater's small, small private school here in town. But, like when they asked me to do it, I'm

like, are you, are you serious? Like I was in this classroom like three years ago. I'm like four

years older than the students.

But at the same time, it was one of the best things for me. Not that, you know, Sure, I made a

little bit of money and it helped me, you know, early in my career, but the best thing about it was

it just, it made me better at communicating. It forced me to like go in there and talk to people

and, to communicate and educate because that's really the business I'm in anyway, is educating

around finance and tax and everything.

So all it did was sharpen my skills and I did it for years and eventually it didn't make sense

anymore. And I probably held onto it longer than I should, but I let it go. And it, it served me well.

but to your point, that's so, so great advice [00:29:00] of you got to step out of your comfort zone

because you don't.

Know what you're missing and what, you know, how rich some of these experiences can be for

you.

Jon: Yeah. And don't they say that teaching something can help you even learn it's the best way

to learn,

Paden: right? Like, um, that's what I'm trying to think of the medical thing. It's like you watch,

you know, like you watch one, you do one and then you teach one, right?

Like, and the teaching is what allows you to really solidify, in your, your own brain.

Jon: Yeah, I found that to be true too. And I think that's part of creating content too, through a

platform like this or any social media content. When you create that, you're actually reinforcing

that and helping teach yourself and keep yourself updated in your industry by teaching that

information to other people.

Paden: Yeah. And I tell you what, like. Anytime I turn on my own podcast episodes, like I will get

a message of me telling myself, like half this stuff, I'm saying this stuff, I'm talking to myself, not

even a, you know what I mean? And [00:30:00] I'll turn on my own podcast and it'll just be a, uh,

you know, a sentence from the guest or me.

And I'm like, Oh, well that was time. Funny how that works. Yeah. Yep. Yep. Absolutely. Well,

John, man, I appreciate you coming on here. What is the best way people connect with you or

get to know more about you and your business or just, just follow you?

Jon: Sure, yeah, uh, JonathanGaring. com and, uh, it's, it's a mouthful, but, uh, Jonathan, J O N

A T H A N G O E H R I N G.

That's my first, my full first and last name, um, com. That's where you can find, more about me

or sign up for my email newsletter, which is just a once monthly, value, um, Content, hopefully

that you'll get that you'll enjoy about, especially the worlds of audio production, how to improve

your audio, your sound quality, uh, your podcast, all of those kinds of things.

or whatever audio or video projects that you're doing for your brand. that's what I. Send monthly

in my email newsletter. And then, uh, you can also find me on LinkedIn. That's where I'm very

active on social [00:31:00] media. Uh, it's John Gehring again, G O E H R I N G. So LinkedIn

and jonathangehring. com would be the two best places to learn about, uh, the voiceover

services.

And, uh, hopefully just, uh, I can provide some value to you. If you want to learn more about the

audio production world.

Paden: Yeah, that's awesome. John, man. I appreciate you coming on and bringing lots of

values for the listeners listeners. We will catch you next time

Jon: Thank you Paden