41: Why Storytelling May Be the Missing Piece in Your Business

Behind Their Success: Ep 41

Blair: [00:00:00] that's really where we need leaders to be.

Blair: We need them to be casting a vision and telling stories and keeping people motivated and caring about people along the way. And you should have, you know, other people who can operate the day to day things and other people, you know, but if you're leading this mission, Business like your role is a lot bigger than the minutia of, of what we all know, running a business entails, but there's a lot of people who can do that.

Blair: So I always try to bring it back to, you know, what do you want to spend your time doing? 

 Welcome to Behind Their Success. This podcast is for people who are feeling stuck on their entrepreneur journey or in their careers. It's for people who want to scale and grow their businesses, learn about the power of mindset, or they just know there's more out there and they want to start making changes.

I'm Paden Squires, the host of the podcast. I was never cut out to be an employee, and when I was an employee, I was bored out of my mind. So I made a plan. I studied and passed the CPA exam in eight months while working, [00:01:00] all with the end goal in mind of quitting my job and starting my own business. I did that in 2014, and it has been an amazing wild ride since.

So now let's hear from other entrepreneurs, and what mindsets, and probably more important, what actions they have taken that have created and led to their success.

Paden: Hello, everybody. Welcome to Behind Their Success podcast. I am Paden Squires, the host, and today we have on Blair Bryant Nichols. He is the owner of BBN Creative Management for diverse and mission driven talent. He's an expert in strategic speaking platforms. Blair guides speakers and business leaders through the nuances of public and corporate speaking.

Paden: Blair, good morning. Welcome on the show. Thank you so much. Thanks for having me. Yeah, absolutely Blair. So it's, you know, we're having to be recording this in the morning and you're out in California, so it is super early in the morning for you. I appreciate you coming on. 

Blair: Yeah, my pleasure. You know, it's always nice to have a good excuse to get up early.

Blair: Yeah, yeah, for sure. So Blair, [00:02:00] you know, kind of introduced you there. Give me, um, give us a 

Paden: little more about your background. 

Blair: Sure. Yeah. As you mentioned, I'm the owner of BBN creative management and I've spent most of my career working in and around the speaking business. I started off in the publishing world.

Blair: Harper Collins was the first publishing house to have their own in-house speakers bureau, which is where I began my career. And prior to that, didn't even really know that this whole industry existed. I was, you know, looking, looking for a job in publishing and kind of landed myself in, in this industry that straddles publishing.

Blair: And now. Over the last 17 years has, has really grown beyond just authors. Of course, there's so many people out there speaking to grow their business, do all this stuff. So over the course of my career, since I was on different sides of the industry and, and working for thought leaders, directly leveraging their speaking for business development or consulting, things like that, that now I've been grown to help different [00:03:00] types of, you know, largely entrepreneurs, business owners figure out how they can leverage speaking, whether speaking is a primary goal for them just as an individual.

Blair: And that's something they really want to pursue. But, or, And more importantly to me, how they can also make sure they're leveraging it to grow their business, how people can think about it more strategically and think about all the different opportunities that speaking as one other channel can do for them.

Blair: So, uh, yeah, just helping people tell their story, but figuring out how they really get in front of those right people. That's also going to help them in their business. 

Paden: Yeah. Yeah. That's interesting. You know, it's kind of the world is I've, I've gotten more into the last few years. you know, obviously doing podcasts like this and speaking and using that, as kind of like a marketing type piece, right.

Paden: For business, I would imagine like, you know, there you you're right. There's a kind of like two different paths. one is people that just want to be speakers, right. And paid to be speakers and going around. And the other ones are, The other view on it might be, okay, I'm using this more as a marquise [00:04:00] kind of for my business.

Blair: Yeah. Well, and a lot of people I think have that goal that, you know, they think they've done some speaking, they see that it can be lucrative, they enjoy the travel, they enjoy the performance aspect of it, but they forget that it's a pretty volatile industry or they're, they're not aware of, you know, like you can have a really great, you know, then you might have a few months with, with nothing.

Blair: So it can be a very up and down kind of, you know, gig based type of industry. And, you know, in times like 2020, all of my friends and clients who were relying on paid speaking in person, paid speaking, you know, didn't have the best year. I mean, a lot of people pivoted to virtual, but because of that, that's why I've been come.

Blair: So much more bullish on saying you really need a sustainable speaking strategy. You know, even if paid speaking is something you really want to do, you still should be thinking about how to maximize it. Like what are the products and [00:05:00] services that I could offer around this to create other channels of revenue, to create other things to smooth out the kind of up and down volatility of, of this type of business.

Blair: I mean, even in, A year like 2024, if there's an election year, things are quiet things. People are cautious. People are waiting to see how things turn out, to understand how much they want to invest in an event or other things. So there's always going to be these ups and downs in the market. And we see it, you know, a lot in speaking because like in 2008, 2009, around the time I started my career, that's when, you know, The recession was obviously going on.

Blair: And the first thing to go was these big events, these incentive trips, these, you know, nice to haves, but not necessary to haves for the business. So I really help people. Hopefully understand that yes, there's a huge opportunity in the speaking world, but it's like any world. There's only a few people who are going to be making millions of dollars routinely just from fees alone.

Blair: [00:06:00] Like you really need a strategy to support what you're doing there so that it can be strategic for you as well as, as lucrative. 

Paden: Yeah, I would totally agree with it. Obviously, uh, just my, my limited knowledge of the, the whole industry there is like using the speaking as a funnel, right?

Paden: It's, it's the top of your funnel that, that ultimately you, have other ways to serve clients to also, uh, like you said, smooth out that revenue and just make sure that you're, uh, you're doing well, right? and monetizing all the different areas. So Blair, you've had some success, in the industry and, and grown and done a lot of different things. What, what do you think is your best skill that has helped you along your way to be as successful as you have been?

Blair: Yeah, well, I appreciate you asking me that. You know, it's, it's funny to think about because the more that I look back, the more that it seems inevitable that I would end up doing what I'm doing, even though from day one, I never thought I would be sticking around in the speaking business for my entire career.

Blair: I kind of, [00:07:00] uh, you know, thought, well, this is nice, but what else will I, you know, eventually be doing? But, you know, I grew up in the suburbs of Chicago and I, there was a girl next door to me who was deaf. And she had hearing aids, so she could, she could communicate and she could hear well enough. Um, but she also used sign language, and she also had a bit of a speech impediment that made it difficult for other people sometimes to understand her.

Blair: And growing up, I found myself sometimes turning into her interpreter. You know, I would make sure she understood things that other kids were saying, and we were in theater together. And I would make sure that people understood what she was trying to communicate, because I had understood, like, You know how she spoke and everything else.

Blair: And it's so fun. It's just funny to me when this memory kind of came back to me because it had been so long since I thought about her. But I realized from day one, I've been kind of doing something similar, you know, trying to, get to know people, understand them, understand what their strengths are and help them communicate that, you know, one of my gallop strengths is maximization and communication.

Blair: And I think I bring a [00:08:00] lot of that into my work, but I think, yeah, my unique gift is. Being able to really help someone else, maybe draw out their own story, their unique value and, and how they can communicate that because it's difficult sometimes to do that for ourselves and also to do that more broadly to the rest of the world of, of how you position someone, how you make them, relevant to the industry or their, you know, topic that they're talking about.

Blair: And I love being able to do that to try to crack the code on really what's this unique thing or what's this topic or, you know, how to just get them to that next level and help them also feel like, Oh, that's it. You know, I love, love that feeling of like, Oh, that's what I've been trying to say, or that's how I've been trying to say it.

Blair: Um, and then just, you know, Yeah. Giving them opportunities to get out there and do it. 

Paden: Yeah. it's always interesting when I ask that question and people kind of talk about their story of like if you ever heard it's like you can always connect dots [00:09:00] looking backwards.

Paden: Like you can see, oh, I jumped from here to here to here to here. And that's how I ended up here. And. That's almost really, we try to do that going forward, but yeah, that's impossible. But it's, you know, in your ability, to draw out stories, you say, and I think a lot of that is just helping people become more and more self aware, right.

Paden: And more and more understanding of Their unique strengths and, you know, even some things you'd characterize as unique weaknesses, but helping them draw out that story. And that's something I've been really interested in. And part of why I do a lot of this is storytelling, right? And the branding piece of that storytelling and that is stuff as a, you know, I'm a by trade.

Paden: Like a CPA accountant money type guy. And that's not, I don't know, say natural to that type of industry. Right. I'm much more numbers, analytical driven, and I didn't pay a whole lot of attention maybe to like branding and storytelling and the power of all. And that's really human. And I mean, like everything.

Paden: Goes back, you know, before the written word, I mean, of [00:10:00] storytelling, right? And that is how humans communicate and how they remember stuff is, is through stories. So it's super powerful. 

Blair: Yeah, absolutely. I mean, I've it's a big topic, storytelling, cause it's just, like you said, it's helpful in all areas of business, whether you're a leader that just only talks to your team and, you know, wants to connect better with them, but also in with speakers, that's awesome.

Blair: Something I often remind them, you know, you're there to tell a story and that's how you want to begin and that's how you want to end and you want to make sure you can connect emotionally to this audience because that's what's going to get their attention and connect to what you're saying and actually have them retain what you're saying and then if you want to, you know, get them to scan that QR code or do that thing that just gets them on your email list and everything else, which is, you know, kind of our back door for every talk.

Blair: Then having that connection is super helpful from the very beginning. And storytelling is a really powerful way to do that. So I totally agree. And you know, my dad [00:11:00] always told me that the accountants and CFOs are some of the most creative people in business. So, uh, I know that there's a lot of creativity that can go into your work too, but I imagine your clients are more.

Blair: Interested in the results, and less interested in the story that, may otherwise tell, but you know, giving them a story of why it's important and all of that, like why it's important to take control of these things, to have that kind of understanding is, is just valuable for everyone in business, you know, financial advisors, et cetera, you know, how they can connect with potential clients.

Blair: It's through stories for 

Paden: sure. in my line of work, I see myself as that. I see myself as like that counselor or like change agent. Like I'm in here trying to connect with you and yes, the numbers and money and all that stuff is what it is, but like almost all the stuff we're dealing with is like behavioral issues, right?

Paden: Like you, you talk about money as a topic. The solutions to get you to where you want are typically very simple, but they're [00:12:00] not necessarily easy, right? Because you have all this emotion and behavioral issues and things tied around it. And, you know, you're talking about money. I mean, this stuff goes all the way back to.

Paden: It's a very beginning, right? You know, everybody's kind of like money habits are all based off their childhood type stuff. Right? so it's, it's me trying to help people see that unlock that and, you know, make better decisions to ultimately accomplish. Right. whatever goals they say to have.

Blair: Totally. Yeah. I love that. and as I do a lot of coaching, you know, I definitely agree. It's like, it's having someone that's going to hold you accountable. That's going to make sure progress is getting made and we can all commit to, to Doing things at a certain time or, or whatever else, but it really helps if someone's there to kind of guide, guide the path and just break it down into next steps for you, you know, money is a scary thing for a lot of people, especially like a lot of people would rather just keep kind of a blind eye to what's happening over there and hope that things work out, you know, maybe I'm one of those people that is very, very 

Paden: common, it really 

Blair: is.

Blair: Yeah, you [00:13:00] know, I'd rather just not, you know, look, things look good. Okay, we'll, we'll get there when we get there and we need to reconcile everything. And, you know, in the meantime, let's just focus on something else. So it's, it's just so important to have someone in your corner that is looking out for those things.

Blair: If it's not your area of expertise or, or an area that causes you a lot of stress or anxiety that you can, know that someone else is handling. I mean, I think it's just, it's so valuable, Having the right resources. A lot of my work to with clients is okay. You know, you, we really need you to get someone to handle your social media or all the, all the things that, you know, can help improve a business.

Blair: It's all these different pieces that eventually a lot of the people I work with are solopreneurs. You can't do it all yourself. You can't just keep growing and expect it. You to be able to handle a disease. You need to figure out the things that need to be handled by other professionals and start to trim away.

Blair: So you can really focus on getting that message out there and all of the things that come with [00:14:00] come with it. 

Paden: Yeah, yeah, yeah. And that's transition. I've been going through a lot. I would say the last couple of years, you know, was a solar entrepreneur for a long time, really started to grow a team now, and it's like trying to get rid of all kinds of things so I can just be the messenger, the storyteller, the expert to, communicate, the best leverage of my time is to always be communicating with people, right.

Paden: And, and discussing things and not necessarily all these other tasks that I've spent the last 10 years doing by myself that, It's not a good leverage of my time and skill. 

Blair: Totally. I love when a CEO can become a chief evangelist officer. I've gotten some clients who talk about this and, and that's really where we need leaders to be.

Blair: We need them to be casting a vision and telling stories and keeping people motivated and caring about, people along the way. And you should have, you know, other people who can operate the day to day things and other people, you know, but if you're leading this mission, Business like your role is a lot [00:15:00] bigger than the minutia of, of what we all know, running a business entails, but there's a lot of people who can do that.

Blair: And let's not discount software and technology and so much. That makes a lot of that stuff so much easier nowadays that as a leader, you really, you know, if someone, you have a professional set these things up for you so that you really just can, can monitor and keep track of things. So there's just no excuse not to like take.

Blair: advantage of what we have available and to think about what is the best use of your time. That's also something I really talk about a lot in my coaching is like, yeah, I can tell you, you could do this, you could do that. You could leverage your speaking for this or to, for that, whether it's B2B or B2C, but it always comes down to what do you want to do and what do you want to spend your time doing.

Blair: Some have no desire to get involved in. months long, years long corporate consulting contracts. Others, that's would be a dream come true. Some have no desire to do one on one coaching and [00:16:00] others, that's really what they want to focus on. So I always try to bring it back to, you know, what do you want to spend your time doing?

 it's the only thing we have in life. And the only thing that hopefully we're looking to achieve is to be able to choose how we spend our time as much as possible. So how do you want to do that? And then how can we keep using speaking to get you there? And, and in the meantime, What are the things you shouldn't be doing?

Blair: What are the things you should not be spending your time on? And what are the things that we need to start delegating or start hiring for, et cetera, because it's going to keep you from all these other things. 

 Are you looking for a new tax experience? Looking for an advisor that actually brings you high level ideas and proactively plans so you aren't overpaying your taxes? Or how about one that even just responds and communicates in a timely fashion? If any of that resonates with you, you probably just have a tax preparer and not a tax planner.

And it is through the tax planning process where all the value is found. I'm Peyton Squires. I'm a CPA and owner of [00:17:00] WR Tax Planners. We work alongside entrepreneurs and high income earners, helping them pay the least amount of income taxes, both legally and ethically. We have saved our clients hundreds of thousands of dollars through specific strategies, and we guarantee we can find multiple tax saving strategies that your current tax preparer hasn't told you about.

If that interests you, head on over to the contact page at paydensquires. com. There you can fill out a contact form and get a call book to see what it would look like to have WR tax planners on your team. 

Paden: So Blair, what would you credit as your best decision made?

Paden: Um, kind of along your journey here. 

Blair: Wow. Um, I definitely understand every decision I made each step of the way, but I, you know, there's some decisions I'd take a lot longer and you have to really stay committed to, to see through. And my MBA journey was probably about five or six years long from starting GMAT, taking the GMAT.

Blair: Applied to schools while I was living in New York and then I got recruited for a [00:18:00] job. And so I deferred a year and then I ended up doing part time instead of full time. So that made it three years instead of two years. And so I just say that, you know, me getting an MBA was such a long journey of just drive and will and, you know, coming out as a, I was a literature major and undergrad, I didn't even have to do math.

Blair: So it was really an investment in me saying, you know, I know that if I want to do what I want to do as a manager, as someone that wants. To have this, you know, big responsibility for people earning a lot of money I should really just get a better Foundation in finance in these other areas that I didn't feel as strong in and you know Obviously I would have spent I would have enjoyed studying something, more fun or, you know, something else, but I was, proud of myself for sticking with it.

Blair: And in the thing, the opportunities it's brought me since then, and the opportunity to stay involved with my school has been great. So, I mean, I'd say that's probably one of the biggest things that I've done. Done in my adult life because it just, it was such a [00:19:00] big investment of both time and energy and money and everything.

Blair: Um, but each step of just getting to where I could open my own company. I mean, I, I moved to LA almost 11 years ago with the same thought. Like I want to have a management firm. I don't want. Hundreds of clients. I want a few clients that I know really well that I can work with in all areas of their business, even beyond speaking.

Blair: And if you know, they grow into other forms of media and et cetera. So I had this idea long before I even. MBA. And during business school, I certainly dabbled with the idea of, well, maybe I should just go the corporate way, or maybe I should just go and, get into one of these big companies and do the big corporate thing.

Blair: And luckily, I just kept shying away from that and stayed true to my vision of, I want to have my own company. I want to work with diverse people. I want to, do this thing my way. MBA. And, [00:20:00] uh, yeah, you know, five years out of business school, I was fully in my business and now I'm, you know, two years later, still, still doing it.

Blair: So, you know, hopefully that, that will continue. 

Paden: Yeah, My takeaway from everything you just said there about the MBA program or whatever is like, you're self aware, you knew you had this weakness, you knew you had this weakness in, you know, business or what, like, made you uncomfortable and, you attacked it.

Paden: You went after it because you knew that weakness was a thing in your way to ultimately get it where you want it to be. And that's, that's. I that's life. That's it. You know, if you could step back, be self aware, no, I have this weakness. And instead of turning and running from it, you know, cause it would have followed you your whole life, right?

Paden: Um, you turned and faced it, conquered it, and now you use it as a leverage point. And I think if people could understand that it's like, you know, if you can turn and face your weaknesses, face what you're scared of, gosh, the amount of power you feel and get out of that and confidence is. Yeah.

Blair: And I didn't [00:21:00] emerge as a finance professional or an accountant. I started like, I barely made it through accounting to be honest. But now you 

Paden: understand 

Blair: it. You don't need to, if something scares you, you know, just demystify it. It doesn't mean you have to be good at it, like it.

Blair: Or become an expert at it, then you just, at least you understand well enough to know someone else is better at this and someone else, and then, you know, enough to know that they're not pulling your leg, hopefully, but yeah, absolutely. You know, like just, going after something that. is daunting.

Blair: I think, you know, can, can teach us a lot. And, I did luckily get to do some really cool electives and work, you know, I specialize in entertainment management and got to meet a lot of cool people, but. It was a lot of hard work. It was a lot of, you know, stuff that wasn't sexy or fun. And, but has allowed me to build that confidence now that, you know, I don't feel bad that I'm, that I'm not an accounting expert or a finance expert because I know what my skills are.

Blair: And I know that there's people out there [00:22:00] that I can leverage and that are resources for those things. 

Paden: Yeah. Yeah, absolutely. So on the flip side of that, what's.

Blair: Well, I'm kind of in the process of writing about, you know, some of my experiences and actually encountering some toxic bosses, but you know, recounting also understanding, you know, my own. My own mistakes along the way. And I, and I think biggest mistakes that I made were assuming that speaking truth to power would always get rewarded.

Blair: Maybe that's like an idealistic might get ran over. Yeah. You know, that something that maybe won't wins you the respect of your peers, but doesn't necessarily move you up the ladder. So, you know, I bumped heads a few times with, leaders or people who either just had a different. Vision for, you know, uh, what future growth looked like, or, just didn't align with what their ideas were in general and, [00:23:00] cause some, some disruption in my career.

Blair: But I, I don't know, I guess I hesitate to call those mistakes, but I definitely think I wouldn't have done certain things or maybe, you know, would have reconsidered certain things because that might've, you You know, allowed a more productive conversation or a way forward. And instead of, you know, When you're younger, you just charge ahead with your head down and, you know, you see what happens.

Paden: Yeah, yeah, you know, I, you're probably just thinking, Oh, I could have handled that a little different or a little better. That you, like you said, may have got a better outcome, we all do dumb stuff when we're young. 

Blair: Yeah, you know, I like to think that everything works out for a reason.

Blair: And like I said, now looking back, it's like, well, it's obvious I would have ended up here, but if you had asked me when I first started and five years into my career, and You know, if this is where I would end up, I probably wouldn't, wouldn't have thought that, 

Paden: you know? Yeah. Yeah. That's [00:24:00] good. So looking back, looking back to that young, that young Blair, what piece of advice, if you can give him one piece of advice right now,

Blair: I mean, I guess it would be not to be in such a rush. You know, I think a lot of my career is like, what's next, what's next, where am I going to go from here? what does that look like? And, that doesn't always allow you. Time to, to focus on either a being excellent at what you're doing or, or be really taking the time to consider other options or other things, you know, kind of forces you to just take the next thing that comes along or, you know, as soon as something happens, you might want to jump for it and it might not be the best thing, but, yeah, so I guess just.

Blair: Slow down, you know, it's hard to think about your career when you're so young and how long it's going to actually be. And it feels interminable to think that I would work at one place for 10, 20 years. Like I knew people had of course, but that's, a welcome reality. You know, maybe [00:25:00] just take a deep breath every so often and it's all going to work out.

Blair: Okay. 

Paden: Yeah. Yeah. And that's, you know, that's piece of advice. I'd certainly give myself to it's like slow down or, enjoy the ride. I think would be better, message for myself. because it, yeah, same way. And it, I say typical type entrepreneur, they're typically high driving or moving quick.

Paden: but downside of that, and it's something I've really tried to focus on this year and. still figuring it out, but like, enjoy the ride, right? Like, the same thing. Okay. Have this goal might work two years and I accomplish it. And the day I accomplish it, it is no big deal to me whatsoever.

Paden: And I've already moved on. And, it's just, you know, have more fun, 

Blair: I think we focus so much on those mistakes or. The client that chose not to work with us anymore. We just really fixate on failures when. Those are moments in time often that, you know, don't, don't scrub away years of hard work or a lot of other amazing [00:26:00] accomplishments and achievements.

Blair: But yeah, type a like us, we probably don't focus on that as much. 

Paden: yeah, I would say, just, we don't focus on that. We move too quick and it's just, it doesn't have to be that way. It doesn't have to be an anxious drive all the time. 

Blair: Yes, yes. Let's all try to make that the case. I know that just like we all could get some better training in that.

Paden: Yeah. And you know, some of it's our culture too, right? You know, the, the American culture where it's very much of a, you know, that, like hard work is good and, that's not untrue, but it's, it can tip over into some, maybe some unhealthy behaviors, right? 

Blair: Yeah, yeah, that's for sure.

Blair: You know, we, that's kind of what I'm writing about too, is like, there's all these different reinforcements of, You know, either being stuck in a job or stuck with a boss and, and it's just hard, you know, when so many incentives and things in our daily lives are tied to our work, it's, it's difficult to make changes or to be brave and courageous around, you know, leaving [00:27:00] a job or other things.

Blair: So, you know, my hope is that that changes and that's why also, you know, a lot of the people I work with, the speakers, they talk a lot about employee experience and how we can make better decisions. it better for employees and how, how do we, you know, motivate them, inspire them, help them grow all the different ways that hopefully matter to a business, you know, and keeping their people happy and growing.

Blair: And so I've, I've just always been invested in that because. I think everyone should be able to find joy and purpose in their work and should be treated well and appreciated for what they do and contribute. And I know that's not the reality, you know, for everyone when we're just chasing the next goal or meeting that next metric.

Blair: And like you said, we don't often take time to celebrate when hit those goals milestones. So, uh, I think I would love to see more of that culture spreading, you know, more of people caring more about keeping someone in the company than, you [00:28:00] know, how quickly they can replace them. 

Paden: Yeah. And it's, I had a person on here a few episodes back, but it was, they talked about, yeah, yeah.

Paden: I mean, your, your daily life should be fun. Now it's not always going to be like, ha ha fun. I'm having an amazing time all the time, but like R and S H Steve jobs had this quote where he's like, you know. Every day I would get up look myself in the mirror and ask myself, am I doing today what I want to do?

Paden: And if he answered no to that too many days in a row, he's like, I got to make some changes. So it's, doing that as a leader, you know, especially inside your business, for your people. You know, making it a, Hey, you know, we got this goal. We got this mission. We're going to go help these people and we can have fun doing it.

Paden: And it doesn't have to be this stressful, crazy, anxious thing. We can have fun and do a good job, make money, serve people and, you know, make the world, I guess, a little better place. 

Blair: Yeah. And it doesn't matter if you're answering the phones or mopping the floors or doing something that.

Blair: might see more minor. It all contributes to whatever that organization's [00:29:00] goal is. So I'm helping people actually feel that, you know, I think can be a challenge. But the companies that do, they're the successful ones that are, you know, where people are sticking around for decades at a time and who are really happy, you know, with their work life balance and everything else.

Paden: And that that all goes back to Telling a story and selling that story, selling that vision, right. To, to your employees, your clients, to everybody of like, Hey, this is what we stand for. This is what we do. And it all, yeah. All ties back to that. 

Blair: Definitely. Definitely. 

Paden: Well, Blair, this has been a great conversation.

Paden: how can people best connect with you? 

Blair: Sure. Well, I'm all over Instagram. LinkedIn main channel. So Blair Bryant Nichols and BBN creative management, give us a follow and you can check out our website, BBN creative management. com and sign up for a free 30 minute call with me and talk about questions you have about speaking or where you're at in your business and where it might help.

Blair: And hopefully I can just give you some insights to take those next steps and help [00:30:00] you grow your business or whatever it is you're looking to accomplish. 

Paden: Awesome. Guys, thank you for tuning in to the show. Blair, appreciate it. Uh, we will see you next time. 

Blair: My 

Paden: pleasure.

Thank you so much for listening to the podcast. If you found it valuable, please rate, review, and share it. That is the best way to help us build this and reach more people as we're trying to accomplish our goal of help creating more healthy, wealthy, and wise entrepreneurs. You can follow us on social media by searching for me, Paden Squires, or going to www.padensquires.com. On the website and social media, we're always sharing tips of personal growth, and there we can actually interact. I'm looking forward to it. Thanks guys.