51: Handling Shiny Object Syndrome as Entrepreneurs: "What's Next?"

Behind Their Success: Ep 51

Brian: [00:00:00] I took that gamble and, we hired somebody for like 60 grand and I was only making a hundred. Right. So you can imagine you finally make it and then you're cutting your income basically in half. but it paid off  

Paden: Hello, everybody. Welcome back to Behind Their Success Podcast. I am Paden Squires, the host, and today we have on Brian Alexander. Brian has his own coaching and business consultant company called Ready AIM Climb. In that, Brian uses different personality tests to help people. businesses consult around who they bring in and how they, do their whole HR functions.

Paden: Brian, good morning. Welcome on the show. Good morning. Thanks for having me. Yeah, Brian. So we got to meet each other, what, a few weeks ago or maybe a month or so ago, back in Austin, Texas. We're kind of part of a networking group together. Brian, just introduce yourself to the listeners and give us a little bit about your background.

Brian: Yeah. So, I mean, I have a pretty, wide breadth of experience from owning a restaurant and lounge in my early twenties [00:01:00] to working at a fortune 30 technology company and becoming top 10, uh, in their healthcare, vertical and sales to owning CrossFit gyms to then coaching about five or 600 CrossFit gyms, uh, with a business operating system and, eventually ended up just kind of falling in love with.

Brian: The people stuff, the assessments, right people, right seats. And I just began to work with larger and larger companies. both using the Pinnacle business operating system and predictive index to solve their people problems. So just kind of having tools to plug in to solve problems is. Been a common theme of mine and I have a blast doing what I do now.

Paden: Very cool. So, give us a little, little color. So you said the operating system there and predictive index, which I know a little, a little bit about predictive index, but tell us about those tools you kind of use, just kind of high level use when you come in and consult with businesses.

Brian: Yeah. So I'm sure, you know, most of your listeners are either leaders and or business [00:02:00] owners. So Pinnacle, kind of grew from and out of the EOS operating system. If you're familiar with EOS, a very good system, been around forever. 

Brian: So it was kind of this Genesis from those early tools. Gino Wickman was amazing. He kind of put this all together into EOS. EOS ended up going the franchise model back in 2019. So it was like telling a bunch of entrepreneurs that they couldn't be entrepreneurial, um, or as creative as they'd like to be.

Brian: Every company is different. Every stage of business is different. Every problem is different. So we just believe, you know, right tool at the right time with the right guide is kind of the methodology there. And the pinnacle business guides are all usually. Normally former EOS people that have kind of wanted to do something different.

Brian: Um, and you had a bunch of other people who really didn't have a system to tie into that are really appreciating that approach. And there's about 150 of us nationwide right now. So [00:03:00] it's, uh, It's a pretty, pretty amazing group. 

Paden: So, you know, if you wanted to give us a little kind of high level on the predictive index, your other, your other kind of major tool you use and, and, you know, listeners have kind of followed the show.

Paden: I've heard me talk a lot about kind of culture index. And this is kind of a little, little, uh, I guess a little different spin, spin off that. 

Brian: Yeah. Yeah. Another interesting kind of history background. Culture index is a good, uh, assessment, a good tool. Um, they actually started by, uh, it was a, predictive index consultant at the time, kind of copied the code and decided to go off and do his own thing and name it, uh, culture index.

Brian: Right. So, you know, took the PI stuff, copied the code and then went off on his own way. And I'm sure there was all sorts of, you know, legality. Yeah. Yeah. Yeah. But, um, beyond all that, you know, it's based off of PI science, predictive index science, which is very good and sound, of course, because they [00:04:00] took it from PI.

Brian: Um, but what happened was they kind of just froze in time at about 2010, uh, when they branched off and went off on their own and predictive index really kept evolving, they kept, um, validating their science, kept making tweaks and changes, um, added a lot more functionality. To solve people problems outside of just like the hiring tool and then some of the reports.

Brian: Right? So they kind of really grew into category of one. They built the talent optimization category. So it's not just an assessment. It's an assessment that can be used, uh, by the leadership team essentially without a consultant. the model there is I train your leadership team on how to use all this and understand it.

Brian: Then I just sit on your bench and help you when you need me. But I don't hold all that knowledge, right? I, I knowledge transfer it to the leadership team, to the business owner. So they can then become the many people experts. And, um, since then it's, you know, they've spent [00:05:00] probably about 50, 40 or 50 million.

Brian: into the science into the software to make it just so stupid, easy to use that you don't have to be, you know, a decade long people expert. You can come in and really, really begin to use it on a day to day basis. So a little different approach. Culture index is good. I would say, you know, P. I. Is in its own kind of category compared to all the other assessment.

Paden: Yeah, I love those type of tools I would say in my life in the last year or two diving, diving into those type of tools has, has helped my business tremendously. You know, right. And this is what you do is like helping people get in the right seats or just helping everybody understand what their strengths and weaknesses are just so they can lean into them.

Paden: Right. Um, has been super powerful. Um, and I even see the member of my teams that have done, you know, predictive index and then, you know, other, other exams like that, being able to see them be like, Hey, this makes me really uncomfortable. Like, or, you know, this different type of task or, or whatever. And they understand what makes it [00:06:00] uncomfortable because they know.

Paden: know what profile they ar and weaknesses, right? 

Brian: Ye that I always use is the and I always have a bag o that explains it best. Bu we're naturally wired, wh you're taking, right? The all of them, but really e who you are, right? Doesn your effort to show up ev But, um, you know, the d or a job might make us st under kind of like consta And we might be able to hold that, but eventually we're going to either snap like this band snapped, you know, mental breakdown, you name it, you're going to see performance problems, or we're just going to snap back to like our natural state and self.

Brian: And that's where you're going to really see either performance problems and or the person might just, you know, up and leave. And that's where you kind of start to see the whack a mole of people problems. Like, we're all wired [00:07:00] the way we are. Really no point in trying to change who we are. We can learn to stretch, but ultimately we should find a role that we're wired for.

Brian: We're going to do our best work there. Um, we're going to be the most appreciated there. We're going to make the most and biggest impact in the space where we're naturally wired for. 

Paden: Yeah. Yeah. And I love that. And it's, double down on your strengths kind of thing.

Paden: Right. Like, kind of, unload everything else that you can unload because like, I say a lot too, that I'm not a big believer in natural talent. Yes, we all do have our own natural talents and it's important to know those different natural talents because, yeah. You know, if you're analytical, I'm detail oriented.

Paden: I understand details, but when, by doubling down on your strengths, you get what's called like outsized returns. Like me going, doubling down in analytical and in the learning skills in that area, I probably only get better returns on my time than somebody that isn't as detail oriented.

Paden: not that they can't do it. Um, But I'm going to get more progress faster, right? And maybe that other person that's not as detail [00:08:00] oriented is maybe more, I don't, you know, social or whatnot. And they should double down on their people skills. Right. And just understanding that time is so powerful.

Paden: And most, most people are just not even slightly self aware. 

Brian: Yeah. Yeah. And, and so another analogy that I use is like a starting lineup for a basketball team. Right. You have a point guard, shooting guard, small forward, power forward and center, and they all have their kind of unique attributes that allow them 

Paden: to 

Brian: position well.

Brian: But what happens if you pull them off the court and you put the point guard at center and the shooting guard at power forward and you throw them back out of the court, they're all still going to be playing basketball and probably, you know, it's still the game that they love, but now they're going to go to work every day, getting beat up, being highly inefficient.

Brian: Fans are going to be upset. Coach is going to be upset and they're going to just feel terrible about themselves. So, if you take that point guard and you skill and drill them to be the best power forward they can be, they're never going to be a great power forward. It's just a complete waste of their time.

Brian: Why don't you just take that point guard, tell [00:09:00] them they're a point guard, and give them all the skills and drills they need to be the best point guard they can be. And when you look at yourself and your team, that's the ideal way to do it. But without objective data, it's really difficult to identify that.

Paden: Yeah. it's just all personalities, right seats, right places.

Paden: and most importantly, it's understanding that, and, you know, self awareness, it always comes back to self awareness. It's like, that's the number one superpower. If I could have that, it's just like ultimate self awareness. Uh, there's not much you couldn't accomplish then. 

Brian: Yeah, I agree.

Brian: And it just builds empathy and compassion and understanding of, of. The gifts of everybody else. Cause once you realize what you're like, really wired for and good at, you realize all this stuff you probably shouldn't be doing, and you realize need all those other people who can show up in their gifts, right.

Brian: And be like, well, let them do that because they, they light up while doing that, they don't, they're not drained by it. That's like their, their thing. Give it to them. 

Paden: Yeah, yeah, yeah. So Brian, I know you consult with a lot of different businesses and come in and help them in a lot of different areas.

Paden: [00:10:00] Like. what's some like common problems that you see, you know, you kind of see repeatedly when you come into businesses that. you think listeners could get some value at from you just talking, 

Brian: you know, a lot of the times it's like the business is doing well, but the business owner is just running ragged, terrified of the next person to quit, terrified that you know, The people that they're pouring into won't continue to be there in a year.

Brian: So they stopped pouring into those people. Um, they have nothing documented. So if they get hit by a bus, it's like, well, there goes the business. It's, you know, it was all in your head. and just kind of like understanding, we have a good business. We're making money, but this isn't sustainable.

Brian: You know, uh, uh, hope is not a strategy. Let's get clear on what's working, why it's working. Let's set a clear vision for where we want to go. And that's kind of map that path and hold, hold our team members accountable in a way that, creates a nice, healthy culture and not like a top down puppet [00:11:00] master manipulative, you know, kind of nasty culture because, you can lead people.

Brian: In both ways, you can lead as a puppet master, or you can lead as a conductor of the orchestra and they actually both work, believe me, I've seen them, but one is sustainable. And the other one is, not sustainable. Right. So, that's really what we kind of see when we're helping people. It's like, look, I, we're here, but I know we can do so much better.

Brian: How do I do it? Like, what are other people doing that, you know, or allowing them to, grow by, three times every year or three times every two years. Um, how do I do that? Where it's just like I have a formula to follow. 

Paden: And you see that, you know, you see that it's, uh, you know, businesses, they'll grow a little bit, then they'll hit some bottleneck, right?

Paden: And it's usually, it's usually some issue with the owner, right? I mean, it's ultimately the issue with the owner of decision or, some skill that are lacking that's bottlenecking the business. But yeah, you see it all the time, right? You grow, you plateau, you grow, you plateau.

Paden: and it's always trying to find that, what is the linchpin issue? What is the one issue [00:12:00] that has got the business bottleneck that is keeping it from, doubling right to the next size? And, you know, a person like me did the same kind of thing, built a business, didn't know what I was doing, started getting really busy.

Paden: My life is hectic because I'll get out making money, doing the thing. But like, you wonder as an entrepreneur, you started this business for like freedom and flexibility, and then you kind of built, you kind of built your new prison, right? 

Brian: That's right. That's right. I've done it myself, uh, in the past.

Brian: And one of my big motivators is helping people either not do that or dig their, way out of that. Right. So, obviously we can avoid it and that you're better off, but if you're, you're in it, there's, there is a way out. There's always a way out. 

Paden: Yeah, I've been fighting my way out of that for the last couple of years.

Paden: and that's kind of like always a constant battle, right. Of, of just getting more efficient at, uh, just focusing on the things, you know, like you're good at and you, you should be doing in, in, Unloading, a lot of success is just unloading the crap. You shouldn't be doing. 

Brian: Yeah. And putting it into the right hands of somebody who loves it.

Brian: Right. That that's like, if you can boil it down, that's it. [00:13:00] Yeah. You got to keep letting go of junk, 

Paden: So Brian, on your journey, you've kind of, you've had some success, you've done a lot of different, business ventures. you know, what would you credit as kind of your best skill?

Paden: That's the led you, as far down this journey as it has. 

Brian: You know, I think vision, I am a classic visionary. I'm very, good at recognizing patterns and understanding kind of like trends and seeing the trajectory of where things are going. so I think that's been one skill that's kind of carried me along my, my journey.

Brian: The other one was like, you know, early on, back when I was at CDW and sales. It was a fortune 30 company selling technology to massive businesses, right? Um, you're talking about like, you know, anywhere from a small business all the way up to selling to Amazon. And they kind of start you at the smile and dial.

Brian: They call it the, uh, the sales Academy and you're making 80 calls a day. I remember that was just coming off of being an entrepreneur and owning a restaurant and lounge. I was terrible at it. I was [00:14:00] miserable. I was terrible. My wife, now girlfriend at the time, I'd go home every day and this is like, you know, it was like maybe 24 or something like that.

Brian: And, uh, I was like, yeah, I can't do this. This is like, this is terrible. Really. It was just cause I, I didn't have the growth mindset quite yet. But little by little, I began to, to understand that I had a mentor take me under his wing and just, it was life changing from that perspective. I found CrossFit at the time and I just started connecting that growth mindset.

Brian: Like, Oh, everyone sucks until you're, until you don't, that was mind blowing. Cause I didn't have that mindset up until I was about 25. but the big change, big turning point was, um, When we, we first started doing okay, and I think maybe I was just starting to like get close to breaking 100, 000 in income but I knew I was just terrible with the details, right?

Brian: Like it was just, I would make so many mistakes and a big part of that is, is account management, right? Like you, you get an account [00:15:00] and you just keep them happy and they're going to spend with you year after year after year and give you more and more and more. I mean, that was a big, big problem because if I kept making mistakes, they would likely not to give me that.

Brian: Business. So I was really good at getting the business, but like that, the admin, you know, the boring admin work, but it needed to be done good. And well, if I did that, I'd never be able to scale and grow the way I want. And not only would I not grow, I'd probably lose business. So I hired a full time admin and everyone was like, you are nuts.

Brian: You know, all the guys that were making a ton of money above me that have been there forever. I'm like, look, I can't do this any other way. I don't know how, I didn't know anything about behavioral hardwiring. I didn't know anything outside of I suck at this. I shouldn't be doing this. If I do more of what I'm good at, I think I'm going to make a lot more money.

Brian: And I took that gamble and, uh, we hired somebody for like 60 grand and I was only making a hundred. Right. So you can imagine you finally make it and then you're cutting your income basically in half. but it paid off more than tenfold. I was [00:16:00] doing, maybe my book was like 3 million at the time and I grew it to about 38 million, uh, by the end of it.

Brian: And I never would have been able to do that. Had I held on to the. The details. So that was like a life changing, putting that idea into practice and seeing it work, that kind of shaped and molded how I would approach things. Um, throughout the rest of my life, right? 

Paden: Yeah, man, that's, uh, that's powerful.

Paden: That's a, that's a great story. And, and a similar one that we, we hear, on the podcast a lot. But it's, it's really interesting you said that, you know, you finally started understanding the growth mindset, right? By the way, if you haven't read the book Mindset by Carol Dweck, one of my all time favorites.

Paden: Really hammers this home. But like, and I've said this before too, like Tom Ballou, who's a podcaster, he talks about the only belief that matters. And the only belief that matters is that with enough time and energy, you can get better at something. And as long as you believe that. You can figure anything out, right?

Paden: And, it's just wild. And you said you learned it kind of through CrossFit. [00:17:00] I learned it, you know, I knew it intellectually, but I really learned it in the gym, lifting Understanding failure, understand pushing up against stuff, fatiguing yourself, pushing up against resistance.

Paden: And that is how you progress. There's literally no, no other way. 

Brian: Yeah. I like that a lot. And it's so true. There's so many avenues and vehicles you can use to learn it. But I do think knowing it, intellectually speaking, and then applying it and seeing the fruit of it, it's a difference maker, right?

Brian: Like I know a lot of things, but I'm not practicing them, right? So if I'm not practicing them, just knowing it means that maybe I don't believe in them, or I haven't been able to connect those, those dots to apply it daily. Um, and I think that's the. The challenge of the age that we live in is we are, we have access to so much knowledge and information.

Brian: I call it like addicted to next, right? Like everyone reads a book and then it's like, what should I be next? What should I be next? And I go, maybe if you read that book 12 [00:18:00] times throughout the year, instead of 12 new books, like just master that book. I don't care what book it is, just master it. And if you master like one principle from that book, it's going to change your life forever.

Brian: So I think we have to be careful of the addicted to next mentality. It's like more is not better, you know, just better is better. Right? 

Paden: yeah, that's great. You know, we're full of information and technology and everything's at your fingertips. So we're just, we're constantly distracted by the new thing and, and having all these new things all the time.

Paden: I think, even hard in some ways, harder to succeed. Not that, I mean, we do have access to all the information in the world, et cetera, fingertips, but that's also a double edged sword because it's like, the soonest somebody has, you know, they, they started a new business. The second they hit a little bit of resistance, they jump and be like, okay, well, I'm going to jump to this new opportunity.

Paden: Right. you don't know enough about that new opportunity that you don't see all the problems that are in it and you just see the problems that you're working out in front of you. So you, you kind of get that shiny object syndrome and jump to that new [00:19:00] thing. Right? Um, and then you get over there and you're like, crap, there's still problems over here too.

Paden: Right? And then you just keep doing the jumping thing. Right? 

Brian: Yeah, yeah, yeah. It's, it's exciting to do new things. It's boring to do the same thing over and over again and kind of master it. Right? And 

Paden: trying to get good at that. and that's the thing. It's like, you know. People, they won't dig deep enough in that, that one subject.

Paden: so they never do get the 10, 000 hours or whatever it takes to become an expert in something. And they never do get those outsized returns because they just never go deep enough in one area because you're just not willing to do the boring work that it takes to become a master at, you know, really, really anything.

Brian: Yeah. I see it from my perspective with visionaries, right? Um, and all the entrepreneurs I work with, you probably see it as well. It's, uh, it's tempting. Um, but it's really just end of the day. If you boil it down, it's like you're running from the work, right? You can be chasing something new and, and.[00:20:00] 

Brian: Blame it on that. but you're really running from the work and I've done it myself many times over not to say I'm perfect. Um, I still get excited by new things, right? Like I have four different businesses that I know I could probably feasibly launch that I'm, I'm like, don't do it. Yeah. So, and you get great little goals for yourself, right?

Brian: Like once my, my coaching and consulting business hits X, you know, uh, revenue and profit per year, then yeah, maybe it could be a reward to say, Hey, You're doing this. You've proven that you've done this. Now you can go, you know, have a play with 

Paden: something else, 

Brian: right? there's a ways to approach it where you don't have to be the business owner.

Brian: Like you could take 20%. Of it. Bring your idea and your coaching have, you know, 40 40 partners, you know, execute it. Who loved that opportunity and have the bandwidth for it. And that's another way to bring your ideas into the world without, you know, you taking the brunt of it on because we underestimate the bandwidth, the power of mental just [00:21:00] because it might take 10 hours a week doesn't mean it's not going to take 40 percent of your capacity, right? 

Paden: Yeah, you got a computer processor in your head and it's only got so much processing power. That's right. Yeah, we don't realize how much drag, you know, all those, those things have, you know, have on you.

Paden: Thank you, man. so, Brian, looking back, man, what would you credit as one of, you know, The best decisions you've made on your journey. 

Brian: Oh, wow. That's a good question. Is it business wise or just life? 

Paden: You know, I I think just in life in general I would say in in a best decision you've made that's kind of Led to you kind of creating the life you want to create it, 

Brian: you know, For me, i'm a christian.

Brian: Um, I think it's just surrendering the god's will for me rather than me trying to force my will into the world and learning how to kind of walk, you know, with God in order to hear a little bit better. because I've had many ups and downs and when I look back, all the, so many lessons came from it.

Brian: So whether or not it was good or bad, I [00:22:00] guess is irrelevant. Um, you know, it kind of refines you and builds you and molds you, shapes you. But all of the things that I've really kind of pushed into the world, uh, regardless of checking in with maybe what I should be doing fell and I had to artificially hold him up, which exhausted me.

Brian: So I think the best decision was just learning how to submit, and listen and follow, right? I'm a much. different maverick today than I was 

Brian: I do believe that about all profiles, right? There's like, there's a higher and a lower version of that profile, right?

Brian: So I think that's part of it just, but self awareness, uh, you're pointing to my, my book there. Right. That was another just like you can't lead anybody until you know how to lead yourself and you can't lead yourself unless you really understand what makes you tick.

Brian: Right. So, that was also just another big one where you stop pointing fingers. Right. And it's like, look in the mirror. Uh, they all can't be idiots, right? They can't all be. [00:23:00] Maybe just, maybe it's your fault. The guy looking in the mirror back at you, maybe you start to care. Right. So that's another one like extreme accountability, extreme ownership.

Brian: Those all kind of go hand in hand and they all kind of dance with each other and marry each other a little bit throughout life. But I know it's a lot. I named three things, but both all very important to me at least. 

Paden: Yeah, I know. I, and I love that, the accountability and whatnot, it's like, Hey, let's look about all these situations you have problems.

Paden: And there's one person. stories. That's the one p these stories. So maybe y bit of 

Brian: responsibility. Ye a, that's a great day at the same t 

Paden: empowering. Like, you kno thinks, oh, you know, it or whatever. It may not b it's certainly, it's your And, you need to take control of whatever you can control because you can't control everything.

Paden: Right. But there are certain things you can, and [00:24:00] it's your action and your response to whatever that's happening. And so control that, right? Yeah. And control in a way that's going to get you whatever you're trying to get, right? Right, right. And if it's not working, change it. Yeah, exactly. Right, if it's not working, change it.

Paden: So on the flip side of that, Brian, man, tell me, what's a mistake you've, uh, made along the way that, uh, we could maybe learn something from? 

Brian: Mistake, um, I think just making decisions out of, like, either a high or a low, right? Emotional high or emotional low. Um, in my experience, neither ever pans out to be good, um, from a decision making standpoint.

Brian: Now, it's not to say. You should never make a decision from, like motivation or something that inspires you, but to make the decision out of the actual emotion either way, uh, generally speaking, I think in my experience has panned out to be a very bad idea. So I've learned to be a lot more measured.

Brian: most people make [00:25:00] decisions cause they just want either the pain to go away. Right. And they think like, Oh, I just want the pain to stop. So I'm just going to go this way. Or they make a decision because they're like flying high on life and they think nothing could go wrong. So they make a decision from there and it's both of them are not good.

Brian: Right. So, that theme has played out over and over in my, in my life at least. And I think it's sound advice to just. Kind of sit in the uncomfortableness for a little bit before you do anything for a day or two and usually Insights will come to you 

Paden: Yeah, it's like it's like type up that email, but don't send it.

Paden: Yeah. Yeah like you know late 24 hours or whatever right because it's it's amazing when you let a little time pass and you go back and you're like Oh, I don't even care, you know, or whatever, right? Like, so yeah, yeah, just slowing down sometimes, slowing down that decision making process, you know, whether you're coming from a high or a low is, uh, is a good thing, right?

Paden: Yeah. 

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Paden: what is one piece of advice you would give to early 20 year [00:27:00] old Brian, right? You're, you're sucking on dialing, dialing the phone. Uh, you can go back to talk to him right now. Um, what would you tell him? 

Brian: really good question. I would tell him that number one, dive deep on learning who you are and how you're wired.

Brian: so you don't make concessions for who you are. You don't know who you are. You're going to make all sorts of concessions for what you think you should be and or what think people might want you to be. my advice to my younger self, go all in on, learning who you are and then double down on your strengths.

Brian: I would tell him you're right. Your intuition was right about what you're really good at. don't follow any guru because. is only right for about 30 percent of the people based on how they're wired. Right. And just because they built something in a specific way and they have their specific blueprint that you should follow to a tee, it might be right for them because that's how they're wired and it was created by them for them.

Brian: So those are kind of two things that I would, I would definitely say, and it [00:28:00] all has to do with self awareness. And I think that self awareness gives you, confidence. yourself and not to make 

Paden: concessions. Right? Yeah. That's, that's all great advice. Self awareness. and yeah, you think confidence, right?

Paden: Like it goes back to, you know, knowing your strengths, knowing that you can lean into stuff and, and knowing that you've leaned into stuff in the past, right. And I've had some success. You can go back and look and like, uh, David Gargan calls it the cookie jar. He goes back in the cookie jars and says, yeah, look, I've ran this a hundred mile race or whatever.

Paden: That's right. having some success in the past and be able to examine that and doing hard things in the past allows you to have that confidence, right? To, to continue to do hard things in the future. And, and kind of, like you said, the rubber band, stretch yourself a little bit, right? The idea is to keep stretching yourself.

Paden: You don't want to. Break yourself. Right. You don't want to expose yourself to trauma, but like to constantly be pulling on that rubber band a little 

Brian: bit. Yeah. Yeah. It's like expanding your usable bandwidth, you know, and you can then now, if you've expanded it now, you can use any of that whenever you want.

Brian: Right. 

Paden: Yeah. It's like [00:29:00] a stretch and you do a stretch routine, which I'm terrible and I need to do more of that. you get that flexibility, it's a whole lot easier to just maintain it, right? That's right. Getting it initially takes a whole lot of, a whole lot of heavy, uh, heavy work, right?

Brian: Yeah, 

Paden: yeah, 100%. Yeah, good deal, Brian. Man, it's been a great convo, buddy. Uh, what would be the best way people can connect with you? If they like what you hear, like what you do, he does a lot of great consulting for businesses. How can they connect with you, Brian? 

Brian: So you can go to ready, aim, climb. com. you can find me on LinkedIn if you're, on LinkedIn.

Brian: And then of course on, on Facebook as well. All right. Very cool. 

Paden: Well, anything you want to leave for the listeners before we go? 

Brian: I can give a little plug for my, my book, how to succeed by yourself. So that is like a fun story, a fable that ties in all of my leadership lessons, all of those self awareness lessons into a story.

Brian: Very easy read. a lot of good nuggets in there. you know, you could probably read that in a day or two and be [00:30:00] good. But really, there's a ton of good self awareness stuff. Hard wiring, predictive index, Colby index, all kind of married into a very easy to read story that will make the lessons stick.

Brian: So I think if you are interested in learning more about leadership through self awareness, That's a great start. You can learn more about my story in that book as well. And, uh, I recommend that you pick it up. 

Paden: Awesome. So yeah, guys, check out Brian's book, how to succeed. I assume it's on Amazon and kind of, kind of everywhere out there, but, Brian, appreciate you, man.

Paden: listeners, we'll check you out next time. All right. Thank you all. [00:31:00]