59: How to Collapse Time and 10x Your Business in 2025

Behind Their Success: Ep 59

[00:00:00] 

Shade: Who said that we have to double every year? Why can't I have a four X, a five X, a 10 X a year? 

Paden: Hello, everybody. Welcome back to Behind Their Success podcast. I am Paden Squires, the host, and today we have on Dr. Shade Adu. She is an award winning coach, speaker, and best selling author. Shade, good morning. Welcome on the podcast. give us a little bit about your background or just.

How about tell us, uh, tell us what you're currently up to.

Shade: So I started my business over 10 years ago in the Republic of Kazakhstan. And when I start there, people are like, what, why, when, and where, I lived in the former Soviet union for over three years as an international educator. It was an opportunity that I received after graduating with the master's from the university of Pennsylvania.

I thought I was going to be a teacher. That was my goal. That was my aspiration. I went to school to be an educator. And during that time, I came up during a time where there was a thing that was [00:01:00] happening called a recession. People might know that word and there was a hiring freeze. We might know that word too.

So I had all of these credentials. I was ready to be a teacher at my middle school in Irvington, New Jersey, but. Other opportunities came my way. I was in Philadelphia at the time the hiring freeze happened. They said, Hey, we have jobs, but they're not in this country. So a handful of us took a leap of faith to travel 5, 000 miles away to live in Kazakhstan.

I thought it was going to be one year turned into two, two turned into three. And after the third year, my supervisor said, are you coming back to work tomorrow? And this was on the first day of the third year. And I said, I don't know. And I knew that it was time to create a new plan. So you might be at that place where you're like, I don't know if I want to go to work tomorrow.

And I love teaching. I loved traveling the world. I was living my best life in my early to mid twenties, but I knew that there was more. So a month before I resigned from my international [00:02:00] teaching job, I started my business as a life coach. I just wanted to. Inspire people, , and I thought that that was enough to make money.

Right? Yeah. Wrong. It was not. Um, I needed to figure out how to actually run a business. I was used to being an employee. I liked getting paid. Okay. I liked my oil money checks. They came in consistently. I was able to do what I wanted to do, and then I had to. Fish for myself and figure this thing out. So 10 years, I've been, you know, investing in myself, getting mentorship, trying to figure out this business thing.

So if you are someone who's just getting started, learn from my mistakes, get a mentor fast. 

Paden: many people start businesses, they, they start out, they're just like the practitioner, like, you know, me, the accountant, yes, you can be an amazing accountant, um, and not know anything about running a business. Those are 2 totally different skill sets. And, and, you know, [00:03:00] you see that a lot where you see, you know, especially in like professional services, right?

Like just people that. it's not just as easy as just, Hey, I want to go hang out my shingle. There's a whole lot of stuff you got to learn 

Shade: the accountants, the educators, the lawyers, we have the, the, the therapist, we have a

skillset that we've gone to school and had this level of extensive education about these topics, but what they leave out, even the doctors and, you know, the medical professionals, what they leave out is. If you want to branch out on your own, how to actually start a business. And for me, I went to the school of education at the university of Pennsylvania and right up the street is Wharton school of business.

One of the best business schools in the world. And I was so intimidated because I didn't go to Wharton, right. But what I realized is you could just hire somebody who did that. You don't have to, there's other ways for you to learn. And honestly, a lot of people who go to business school work for other business owners, right?[00:04:00] 

So it was just imperative for me as like an educator to, I knew that if you needed help with science, you find a science teacher. If you need help with math, you find a math teacher, you get a tutor. So I use that same application in business. If I didn't understand. business principles are marketing and branding.

I needed to find people who were experts in that skill to teach me and tutor me and support me. Yeah, absolutely. You know, 

Paden: it's, it's amazing. Uh, yeah, your network, right? Your network and, and the resources around you, the people that you can put around you that are going to allow you to like collapse time, right.

To, to do it, you know, if you get around the right people, they're going to. Make you move so much faster because they're, they're going to keep you from making the same mistakes. And, you know, really the whole idea of this podcast is to help people save time because I know I've made a ton of mistakes. I know all my guests on here have made tons of mistakes and the whole idea of that is to share them here.

So, you know what? Well, maybe we can save you years off your journey [00:05:00] because you don't have to ram into the same walls we were banging our head against the last several years.

So, um, absolutely Kazakhstan, right? Um, that's, uh, that's gonna be a heck of a culture shock. Tell me, like what that experience is, right? Girl from New Jersey just dropped in the middle there. What, uh, how was that?

Shade: It was interesting. I was, I was like, what? I mean, my biggest challenge when I was thinking about going was first it ended in Stan. And this is like the early 2000s, mid teens of 2010, 2011. So going to a place that ended in Stan was a concern for me. I'm like, okay, am I going to be in a war zone? Then we're talking about the former Soviet Union.

Russia's on one side, China's on the other side. So I'm, I'm, I'm highly concerned. but at the time my brother lived in the Middle East, he was former military. And I asked him, is it safe for me to go? That was my first concern. Is it safe? And he, someone who's lived extensively in war zones, [00:06:00] um. Gave me, he said it was fine.

He said he gave me a, a country assessment. Several other people, consultants, like it was a, it was an educated, informed decision to go. They were developing schools for the president of the country. I knew, um, and I had already, I did some research because I also wanted to know what mm-hmm . What was gonna be my experience as a black woman in Kazakhstan, because I literally was the first and sometimes the last.

People, person of color, people had ever met black people person. So what I'd ever met and I had to navigate that. And my biggest challenge or idea was what am I the real, I'm being like scared. I don't think I was too scared because I knew I was going with a group of people. Um, my biggest thing was, what am I going to do with my hair?

Because. What's going to happen with my hair? I don't like doing hair, but I was just like, this is going to be a challenge, but I was able to navigate and I was open, you know, um, you know, we. Learned some choo [00:07:00] choo parooski, a little bit of Russian. My Russian is rusty, but I can still get around. Um, and it was just a phenomenal experience.

And one of the things that I always say is if I did not go, who was not going to go? If I did not take that leap of faith to be the first, when I was the youngest person hired by the company, international educator hired by the company at the time and the first African American person, but I made sure that I wasn't going to be the last.

And sometimes you got to be willing to do things that people are not willing to do. And it was a catalyst. It just gave me an international perspective. It allowed me to have a vast network and allowed me to travel the world, which was phenomenal. I had a phenomenal time, but at some point I got to the point where I knew it was time to do something different and leave.

So that's, you know, that thing that's once uncomfortable becomes comfortable. And then now it's time to evolve and do some other things. But that was definitely a great decision that I made in my life at that time. It just [00:08:00] expanded my reach and understanding of the world. And because of that, it allowed me.

In retrospect, more than thinking about business to have business connections around the world. 

Paden: it's so neat to get actually inundated in culture and become, you know, to experience how other people live.

And it just gives you such a bigger perspective of the world because we all grow up in our tiny, tiny little experiences, our tiny little, um, part of the world that we, um. Then think, you know, we know how the world works and from our tiny little experience, we put that on the entire world. And, 

 you know, me and my wife really love traveling now because it does, it expands us. It expands us to understand, you know, a little better other than. tiny central Missouri where I grew up.

Shade: Absolutely is such an expands us. And for me, what I didn't mention is when I moved back to, I moved back to the United States when I started my business. Two months after that, after I resigned, I started my PhD program. So I [00:09:00] ended up moving to Wisconsin. So I was in the Midwest for five years and that was an entirely different experience as well.

starting school. and business at the same time. I say it's not my brightest ideas to do two hard things at the same time. Business is already difficult. Working on a higher ed degree is difficult and thinking you could do them at the same time was absolutely insane. But we got through and you know, I'm very happy that we got through that process.

But that part about just expanding. yourself and seeing different places, like exposing yourself to different things. And then that was the next part of my journey after I left Kazakhstan. It was looking at these other experiences that did not even know existed, especially in the business space. I was used and I was definitely familiar with the academic space.

I navigated that well, but I wanted to expand and I needed to have conversations with people. Who were okay with talking about money, who were [00:10:00] okay about collapsing time and creating things. And I had to seek that out. So I would go to school Monday through Thursday and then Thursday through Sunday, I'm flying out of, you know, O'Hare airport in Chicago to go to a business event in California or DC or in Atlanta or Vegas.

Because I knew that there was more information to the point of our professional backgrounds. There was more information that I wasn't getting in the classroom. That I craved that I needed to get in the real world. And then it was definitely a huge challenge for me to navigate both of those worlds because the academic world is telling me you need to be a professor and you need to do research.

And this is how we act as this type of person. And in the business world is saying, forget that degree, go out and make millions. And I felt like I was being two different people. I [00:11:00] was like wearing a mask and it wasn't until one of my professors after being in school for so long, because navigating to was definitely a challenge for me said, why don't you accept both parts of you and do both?

So I started to seek out people who had these degrees and was also running businesses. And I was like, why are we doing this? Like what's wrong with us? And, and how do we have this level of success and what does that look like? So that became my research focus so that I could. stay in school and do this thing that I began to love while I was, yeah, that's great.

And 

Paden: similar story for me as well. You know, I, um, lots of degrees. I taught college for five plus years. so very, very from the academic background. but it's, There's two different worlds, right? Entrepreneurship, academia, like I said, I'm an academic guy all the way through and through, but.

It's just a different world and you know, the, the stuff I learned in the first six months of my business, no one taught me in business school, [00:12:00] you know, and you can't really learn it without just diving in and start breaking things and messing up.

Shade: I went to like a business class. There was like some type of seminar at the University of Wisconsin, whatever it was about. I forgot what the topic was, but I ended up walking out because I said, this is not going to help me. I said, you know what? I tried, this is not working. I'm walking out. So I left and I said, you know what?

Let me find my education elsewhere as far as the business side. because it just, what they were talking about, I just couldn't fathom and understand. And sometimes, I'm in spaces. I've been in spaces where what we're trying to accomplish in the business space sounds insane. It sounds delusional. To people who, who, who are used to a different paradigm.

And that's just what the reality is. And I had to just say, you know what, that's okay. And even with people saying, why don't you get a job? Right. That was, and I'm not opposed to a job. I'm, I, I am a fan of, you know, I will go back more [00:13:00] than likely. I was like, when are you going to, when are you going to use these degrees?

That's the next thing that people always say to me, you got all these degrees. When are you going to use them? I'm using them, but not necessarily in a traditional. since. And I'm not opposed to going back into the classroom and being a professor. Maybe a adjunct because I do love teaching. I love training.

It is like I'm a kid in the candy store. But I understand right now in this season, I just have a different purpose in a different calling. So just being okay with unlearning some things that we've learned in the academy and learning some new habits and understanding that in the realm of business, things are different.

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So tell us, you know, what you're doing, now, some of the coaching and kind of like maybe the, some of your philosophy behind some of it

Shade: now, what are we doing now? So, uh, the short answer is the most too much. Uh, cause I tell people don't do what I do. Listen to what I'm saying and learn from my mistakes. Um, right now, because of I spent so much time finishing [00:15:00] school, I'm three years out of school and re understanding who I am, my business life was so wrapped up in the first 10 years.

The first seven or eight years was wrapped up in my identity of being a doctoral student. I'm a student, doctoral candidate. It was definitely so much wrapped up on that. Like, Oh, I, I can't do this in business because I got to finish school. So now that we're three years out, we've graduated. I've accepted who I am.

and then we're out of COVID as well. That was also a thing. And I'm like, I want to, I want to speak. I want to be on stages. I want to travel more. So going back to that, original love of travel, I put that to the way side to grow the business, to be in school. now I want to travel.

So part of my 2025 goals are speaking and traveling and being more of a digital no bad. I come home during the week, do what I need to do at home, but I'm on the road in different states and even internationally this year. So [00:16:00] going back overseas to Dubai is on our list this year and going to different places and speaking and working with women and empowering them.

That's part of my mission for this year. I'm like, I need to speak. I need to be on stages. I need to do training and more consulting. So evolving. The impact of what I do as a coach. So we started off as a life coach. People told me I was, they say, you're good at branding. How did you build this brand? So then I started doing brand strategy, um, brand strategy, coaching and marketing.

And then you get to the part where people are like, okay, this is cool, but can you do it for me? So then we had an agency where we're doing done for you services. And then it turned it. Then I can't do everything because I'm still a doctoral student. I have 20 page papers to write. So then we have a team.

So now it's just not. Me, myself and I, now I have a team of five, six, seven, eight people. and then now we have an agency and then, you know, we start learning funnels and landing pages, Facebook ads, and now we're [00:17:00] doing all of these things. And now we have this monster of a business. And then COVID hits.

Right. And then people are like, what are we supposed to do at home? And then I go back to the core of who I am, which is an educator. And I say, we need to develop courses and curriculum. So instead of spending more time on the road, training and speaking, I spent more time at home, building up a digital platform and teaching people how to create online courses and coaching programs, because we could do that from the comforts of our home.

So now. We've graduated in, during COVID and I'm like, I want to be outside. I want to connect with people. We lost a lot of that connection, digitally, and I love the digital space. It helped me create a multiple six figure business, um, and do some phenomenal things. But now it's time for more. Now it's time to go from a multiple six figure business to a million dollar business.

Now it's time to go after bigger deals and bigger [00:18:00] opportunities. So instead of just saying, I want a six figure year, I want six figure clients, six figure contracts. six figure months. And what does that look like? And now we're talking about collapsing time. So I asked myself at the end of this year, we had a dip in business in 2024, 2024 was rough.

And I was just where I'm happy that we got through it. 2025 is starting out rough too, but I feel more optimistic about it. And I have a different perspective on it. And I said, what does it look like? to when we're talking about collapsing time to go from what I made last year in 2024 to making that in a quarter.

opening my mind, my body, my soul and every piece of me to saying, Okay, this is what happened. But now let's see if we can make that happen in 90 days and mapping that out with Chad GPT. Like, I want to do this. What do I need to do and start having my mind and look for opportunities to collapse [00:19:00] time?

And that's kind of where I am right now. What opportunities who needs to know me? What things do we need to do in order to move this needle forward? And how can I still do the things that I'm doing serve the people that I still serve and possibly have someone else pay for it? So that's the mindset I'm in like, who's going to pay for this?

There's, um, you know, because we've built a brand, we have assets, podcasts. We have all of these things that we do in the digital marketing space that are valuable, that companies and organizations want access.

So now it's time to start partnering with these brands and companies to have bigger impact. And that's what I know that this next decade of my business is focused on. How can we have greater impact? So I'm seeking out communities and people to see, okay, how did you close a multiple six figure deal?

Okay. Okay. [00:20:00] Okay, let's get a seven figure deal on the table. If I can do that, then I can do this. So that those are the kind of conversations that I'm having. I know that my business is evolving and I don't know where it's going, but I'm excited about this new exploration. I know that it involves me playing a bigger game and making, you know, having the possibility of failing too, but we've failed before.

We get up and we do it again. So those are the things that I'm looking forward in, pushing through in 2025. How do we play a bigger game, collapse time and make more faster? 

Paden: yesterday, you know, uh, of course I was traveling all day and I reread one of my favorite books.

That's called Who Not How, Benjamin Hardy and Dan Sullivan. Mm-hmm . Um, it's such a great book because it. Asking the question of who is going to do this versus how we're going to do it is, um, it's so much more of an expansive. Expansive questions. So [00:21:00] meaning like, you know, when you ask, how am I going to do this?

Your immediate thought is like, Oh, I got to learn all these things, all this stuff. But really, if you want to do it quickly, you got to find the who, the who is going to do it, who you're going to partner with that's going to do it. Because when you think of that, okay, all I got to do is connect these resources and it's just much more, much more expansive.

Um, so any listeners that haven't read that book, absolutely read that book. It's, it's amazing. 

Shade: have it somewhere. I was looking for. I'm like, I know it's, I don't know if it's an arm's length, but it is here somewhere. Um, and even, what is it? Dan Hardy's concept of 

Paden: like, 10x is better 

Shade: than 2x. Why does it gotta take us longer to do things?

And that's just like expansive ideas. And I've seen him speak in person. And I didn't, I need to go back and see if I can find that recording because why does it have to take us longer? Who said that we have to double every year? Why can't I have a four X, a five X, a 10 X a year? and when we start [00:22:00] thinking bigger opportunities come to us to have bigger things happen.

So, We're on the same track with that. Like, let's just who, and even this morning before this call, one of our things is my bigger things this quarter in this year sponsorship. And I just said, you know what? I have somebody that's helping me do some cold outreach. I've been paying attention more to sponsorship, listening to podcasts and talking to having mentors around this.

Then I just messaged someone. I was like, can you just help me? I was like, um, we need to have a conversation today because I need someone on our team who can be dedicated to this while I'm doing the other things that I'm doing in the world. 

Paden: So what, would you credit as like your best skill?

What do you, what do you think? You know, you've, you've had, the level of success you've had to, to this point. What do you, what do you think is your top skill? That's allow that to happen.

Shade: So I was so funny. I thought about that this morning. Normally the answer is I'm very strategic. I'm always thinking about how [00:23:00] we can make things work with whatever we have. I'm very much a strategist, but this morning I said one of my best skills is really Relationship building and networking. I have been phenomenal with this and other people have brought this to my attention and I've ignored it for such a long time.

And as I'm going into this new space, it requires me to know some new people. It requires me to go back into the Rolodex of people I've networked with 20 years to say, Hey, what are you doing? Like, how can we do some business together? How can we collaborate? And it really is. networking with phenomenal people and I would say from around the world and Having a reputation for doing good work.

So when I'm asking for support, people are like, okay, I want to support you and being okay with that. One of my 2024 lessons was asking for help, having that vulnerability to say, I don't have all the answers. I am struggling [00:24:00] and I need help. And a lot of that was a mental struggle. I just couldn't make things happen.

And it was a block and asking for help. And there are people, even this morning, one of my clients called me, we were having a meeting. She's like, I'm not just your client, I'm your friend. Like, if you need help, you need to be okay with saying it. So asking for help and now being unapologetic about, I need help to, to further this vision.

If I want to serve millions of people around the world. We need provision. We need resources. We need people to be involved. And what I had to understand about that piece, about the network, because I love building up the network. I love the idea of knowing people and even them knowing me, but I don't like asking them for anything.

What I had to realize was there, me being in their presence is just as much of a gift as it is for them to be in my presence. and some part of their gifting, part of their, the blessing that they're supposed to do in the world is through me. And if I don't ask them for [00:25:00] help, they can't do the work that they're supposed to do in the world.

So I had to realize I was blocking them from their next level by not allowing them to be a part of whatever I was co creating and being okay. Like you're just as much of a value to whatever company you're supporting. They need you too. Okay. It is a win win, experience for both. So you have to be okay with asking them for that level of support.

And that was like my lesson for 2024. It's catapulted me into 2025 and this new work that I'm doing where I have to ask for support. I have to meet new people. I have to network and I have to be okay with asking for the sale. 

Paden: Sales go up tremendously when you actually ask.

Shade: that's right. That is an amazing concept. You know, I've read it about sales and 

Paden: studied sales enough that like, uh, it's amazing, like something like 50 percent of sales pitches, no one ever even [00:26:00] asked for the sale.

Shade: And that's one of my S's. I have three S's for my 2025 and moving forward in sponsorship, speaking in sales. These are the skills that we need to improve on. And if there's an investment that makes those skills better, that's where I'm going to lean towards in sales.

And I talked to our work with women entrepreneurs. I said, if we become incrementally better, just a fraction better, you become 1%, 5%, 10 percent better. You will make more money if you can increase your conversion rates. Incrementally, you will make more. It is never a bad idea to become a better at sales.

Paden: You know, obviously, I just met you today. I can definitely see your bubbly personality. I'm sure you are a fantastic connector and networker. Yeah, I have no doubt about that. and then on the, the other side of it is, you know, asking for help. You're talking about, and that's just us getting our ego out of the way.

Right. Especially as entrepreneurs, you know, you like to be that lone person running and doing your thing and no one telling you [00:27:00] what to do. But, you know, once again, you may just be banging up against that brick wall while someone just standing there easily just show you the path around it in seconds.

If you're willing to ask.

Shade: No reason you're struggling and suffering. And it's just like, why didn't you ask me this literally this morning? I was like, yeah, I didn't do this because, this didn't happen. And the person was like, Why you didn't ask me? I was like, uh, no, like, why didn't you ask me? Because I don't even understand. I didn't even know that this was an issue.

Like what is wrong with you? And I was just like, okay. and, and part of it is, I think sometimes when you get access to really powerful people and. You're like their confidant, people who make, who are extremely successful in business. These people are making millions, eight figures, whatever it is. And I, and I've amassed some of those people in my community and I know the burden that they have on them.

The payroll, the, family challenges, and I don't want [00:28:00] to be an additional burden, but in reality, it is, they want to be able to help people as well. It's a part of who they are. And I have to be okay with that. I have to be okay that that's who I am. And if I want to be a colleague and ascend to those tax brackets as well, I have to be okay.

So that's part of my learning and, you know, my lessons in life as well. So 

Paden: looking back, you know, looking back, um, you know, early in your career, if you can go back and give yourself one piece of advice,

Shade: believing yourself early, like stop acting like an amateur, like increase your but stop acting like an amateur and increase your prices. Both would have hopefully ended up in the same, like, believing yourself. I spent, I tell this all the time, I spent so much time, at least the first 7, 8 years, just like, Feeling like an imposter, feeling like I wasn't good [00:29:00] enough despite accolades and awards and credentials and degrees, I just felt this insecurity about the business side, even though I was producing results for other people doing extraordinary things, but in my stinking head, I was not good enough until I looked around and someone was like, wow, I've known you for all these years.

And I was like, wait a minute. It was like eight years ago, six years ago, five years ago. And I said, wait a minute, I've been doing this for a while. And then we got to this decade. I said, I must know something because as an account, I know, you know, like most businesses don't survive the first year, let alone five.

And now we're, you know, going into year 11 in 2025, like that's not normal. Most businesses that are registered in the United States make 0 and 0 cents. A fraction of them get to over a hundred thousand dollars in a year and [00:30:00] you're over here acting like you haven't accomplished tremendous things. And I just had to believe the evidence and it took some time.

I would say probably year nine, 10, I was like, okay, I had to believe the evidence go back. And because words of affirmation are not really my thing. Like, I like them, but, okay. Gifts, I don't really care about. Acts of service, I love.

Like, doing things, I love it. But if you're trying to give me something, I'll be like, Oh, thank you. If you're trying to tell me, you're amazing, you're awesome. Oh, thank you. It's like service. I don't really accept it. And I had to sit there and accept it. Listen to what people are telling me about me and believe it.

When they say you've changed my life, you've helped me. You've done this. I appreciate you. I had to sit there and listen. I had to literally 2024. So many times people were giving me flowers, you know, we talk about literal [00:31:00] flowers. Like I appreciate you and I want to honor you with flowers. It happened multiple times.

I got flowers Saturday for something I was doing and I had to sit in it and be like, you deserve these flowers. This is a manifestation of the work that you've done and people want to honor you. And it is a disservice to the people who want to honor you because you don't want to accept it. So sit in this moment and accept it.

Sit in this moment and appreciate the good work, feel good about the work that you've done, even though it might not be that a hundred K day or whatever. You know, these big goals that you may have appreciate the flowers. 

Paden: I struggle with the exact same thing, right? Um, and like you were speaking directly to me as well, right? The, the, the ability to step in and actually accept, uh, I don't know, almost even like the love and whatnot from that. [00:32:00] Right. and you're right, like just as running entrepreneurs, like we accomplished something, something that would, you know, say three years ago was a massive deal to us.

You cross that finish line and you're like, yeah, whatever. Just like in you, you don't celebrate any and you're just because you're constantly focused on like, there's a book out there called The Gap in the game. it really, the whole concept is to stop focusing on the gap, right? The gap between what you are and where you want to be, because there's always going to be that gap, right?

Just as humans, we're always wanting to. You know, improve things or whatever, but focus on the game. Right? It's really focused on how far you've come, like, and that's what you're talking about, the evidence, right? what's his, uh, David Goggins? Have you ever, you know, followed? I'm the big extreme guy. He talks about the cookie jar.

He's like, I can always reach back in that cookie jar. I've done all these hard, insane things. So I could have this evidence that I can look back at and say, well, I've done this. Well, of course I can, you know what I mean? Of course I can go for [00:33:00] it's, uh, yeah, very important entrepreneur, a lot of entrepreneurs struggle with that, especially real social ones like me and you, that's a downside of being super, super social networking for sure.

Shade: I pay attention. So that's my, my superpower. How can I serve and support people? I listen. I don't just go in there unless I know the people. I don't just go in the room and say, Hey, everyone, I, do things that make people talk to me. That's one thing.

And I pay attention. Like I'm intentional, there's someone I want to, I have to like say, okay, I'm at this event, I want to connect with five people or I want to have a really great connection with one or two people. So I have to prepare myself before I go into the room within and set that intention and make sure I don't leave the room without that goal being accomplished.

It's 

Paden: really, almost everything just comes down to setting those intentions for you. This has been an amazing conversation. I appreciate you a lot.what's the best way people can get a hold of you or follow you or connect with you?

Shade: Connect with me across the internet cause that's where I hang out [00:34:00] at Hey Dr. Shade. Hey Dr. Shade. It's Shade but you know, blame my parents for naming, spelling my name like Shade. So Hey Dr. Shade, I'm on Instagram, TikTok, I'm on Facebook, and I'm on LinkedIn too. A little bit more professional, but I'm on LinkedIn.

Connect with me there. let me know you found me here. 

Paden: listeners. We'll catch you next time.